Your brand is not a logo, a website, your social media handles, your product or your image. While these examples contribute to the sum of your brand, individually, these facets are not a definition of a brand.
Are some people just born curious? Or can curiosity be cultivated? The answer matters because curiosity is a necessity for innovation. If curiosity isn't instinctive among your collaborators then you need to bring it to life.
Students of reasoning styles can boost their success at convincing others of the wisdom of a new idea by identifying and adapting to the logic filters of decision makers. Sizing up a situation realistically lets us know what to expect when we're pitching a new idea, and how to make the most of it.
The first thing I need from you is encouragement to take a bigger view of our business sector. We need to show a willingness to press traditional boundaries so we can liberate our thinking to see pockets of opportunity we may have overlooked.
Innovators, especially in established organizations, need complementary characters around them, people who can help sustain commitment and who have the tolerance for ambiguity that allows innovators to work through the messy process of building the next great thing.
The selling of a new idea is, at bottom, a story told to customers. A persuasive story is built on insight into who customers are and how they behave. Orientation to that behavior produces clarity about what the organization wishes to be.
There are some people who know everything about social media. There are others who know everything about hip hop. Me? I know everything about excuses -- or at least the kind of excuses that people who work in organizations make about why they can't innovate.
There is never a shortage of new ideas. But there is always a shortage of great talent to reveal their commercial potential. Lucky for the daily innovator, smart people want to work on promising projects. It's a character trait you can use to advantage when building a team.