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Instant Coffee

Instant Coffee Brands That Stack Up To The Real Stuff

Kitchen Daily | Posted 08.31.2012 | Taste

If you're too cheap to buy a coffee maker and you love your morning java, instant coffee might be the way to go. Sure, it doesn't get any of the respe...

Starbucks Looking To 'Heat Up The Competition'

Reuters | Posted 05.01.2012 | Business

FRANKFURT, March 2 (Reuters) - U.S.-based Starbucks Corp is planning to strengthen its presence in Europe and grab market share from Switzerland's N...

9 Innovations That Changed Coffee Culture (PHOTOS)

Posted 05.25.2011 | Food

In this day and age, in a world of 24/7 connectivity there is also a need for increased productivity, and so it's hardly a surprise that coffee is the...

Starbucks Triples Its Profits To $241 Million

AP | ASHLEY M. HEHER | Posted 05.25.2011 | Business

CHICAGO — Caffeine lovers visited Starbucks Corp. more often – and spent more money when they did – during its fiscal first quarter,...

Starschmucks Folly: VIA, the Instant New Coke

Warren Holstein | Posted 05.25.2011 | Comedy
Warren Holstein

We don't care if this isn't our grandfather's instant coffee, it reminds us of our grandfather (who was last spotted hollering about health care at a town hall meeting due to a combination of dementia and Glenn Beck).

Starbucks Begins Selling Its New Instant Coffee Online

AP | Lauren Shepherd | Posted 05.25.2011 | Business

NEW YORK (AP) -- Starbucks Corp. began selling its new instant coffee online Tuesday, ahead of a nationwide launch to coincide with the company's firs...

Staying Real in an Instant

Howard Schultz | Posted 05.25.2011 | Business
Howard Schultz

During trying economic times, the brands that endure are those that that adapt to the changing needs of their customers, without forsaking their core values.

Just Brew It: Starbuck's Instant Coffee Gamble

Val Brown | Posted 05.25.2011 | Business
Val Brown

I don't know anyone who drinks instant coffee here. So Starbuck's really big task is to change US consumer perception of an entire product category.