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Instant Coffee

Starschmucks Folly: VIA, the Instant New Coke

Warren Holstein | Posted 09.30.2009 | Comedy

Read More: Crystal Meth, Coffee, True Blood, Via, Instant Coffee, Starbucks, Dunkin Donuts, Glenn Beck, Dunkin' Donuts, Starbucks Instant Coffee, The Inner Life, Starbucks via Review, Comedy News
Warren Holstein

We don't care if this isn't our grandfather's instant coffee, it reminds us of our grandfather (who was last spotted hollering about health care at a town hall meeting due to a combination of dementia and Glenn Beck).

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Starbucks Begins Selling Its New Instant Coffee Online

AP | Lauren Shepherd | Posted 03.20.2009 | Business

Read More: Starbucks, Starbucks Instant Coffee, Starbucks Via, Instant Coffee, Business News

NEW YORK (AP) -- Starbucks Corp. began selling its new instant coffee online Tuesday, ahead of a nationwide launch to coincide with the company's firs...

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Staying Real in an Instant

Howard Schultz | Posted 03.20.2009 | Business

Read More: Coffee, Starbucks Instant Coffee, Starbucks Coffee, Starbucks Via, Starbucks, Instant Coffee, Business News
Howard Schultz

During trying economic times, the brands that endure are those that that adapt to the changing needs of their customers, without forsaking their core values.

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Just Brew It: Starbuck's Instant Coffee Gamble

Val Brown | Posted 03.19.2009 | Business

Read More: Marketing, Coffee, Sanka, Starbucks, Instant Coffee, Brands, Closing Starbucks, Frappucino, Starbucks Coffee, Tab, Business News
Val Brown

I don't know anyone who drinks instant coffee here. So Starbuck's really big task is to change US consumer perception of an entire product category.

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