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Interactive Advertising

The Problem With Social Media Agencies

Andrew Cherwenka | Posted 11.03.2009 | Media

Read More: Marketing, Interactive Advertising, Social Media, Marketing Trends, Online Advertising, Internet Advertising, Social Media Marketing, Media News
Andrew Cherwenka

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

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Ad Experts Offer Social Media Tips at NYC's Advertising Week

Eric Shutt | Posted 09.29.2009 | Media

Read More: Social Media, Proctor & Gamble, Interactive Advertising Bureau, Aol, Campfire, Advertising, Microsoft, MIXX Expo, Interactive Advertising, Iab, Toadstool, Casale, Media News
Eric Shutt

Presenters at IAB's MIXX Expo, a key event at NYC's Advertising Week, confirmed that advertising's future is now squarely focused on social media.

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"Remote Control Marketing": Don't Interrupt. Interact.

Robert Rosenthal | Posted 07.17.2009 | Media

Read More: Digital TV, Interactive Advertising, Marketing, Interactive, Advertising, Remote Control, Media News
Robert Rosenthal

The arrival of digital TV technology is the wake-up call for TV advertisers because it enables a new way to communicate with their constituents.

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A Work In Progress: Assessing the State of Interactive TV

Jack Myers | Posted 07.04.2009 | Business

Read More: Interactive Advertising, Business News
Jack Myers

A case study presented at Tuesday's Collaborative Alliance carried the subtitle, "A Directional Work in Progress," and it struck me that that could describe the state of the Interactive TV industry today: a work in progress.

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