Stories are the currency. Getting your content seen in newsfeeds, timelines and tickers is the most powerful aspect of Facebook and the most underutilized by marketers.

Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies, this represents more than just a wealth of new media options.

If new technology allows viewers to pick and choose the news segments they want to watch, what will be the impact on foreign news, for example, which is much less popular than domestic news?

Within communities, there aren't a hell of a lot of alternatives to newspapers. It's news we anticipate, and news we learn one way only: from our local paper.

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

Presenters at IAB's MIXX Expo, a key event at NYC's Advertising Week, confirmed that advertising's future is now squarely focused on social media.

The arrival of digital TV technology is the wake-up call for TV advertisers because it enables a new way to communicate with their constituents.