The Problem With Social Media Agencies
The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.
The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.
Eric Shutt | Posted 09.29.2009 | Media
Presenters at IAB's MIXX Expo, a key event at NYC's Advertising Week, confirmed that advertising's future is now squarely focused on social media.
Robert Rosenthal | Posted 07.17.2009 | Media
The arrival of digital TV technology is the wake-up call for TV advertisers because it enables a new way to communicate with their constituents.
Jack Myers | Posted 07.04.2009 | Business
A case study presented at Tuesday's Collaborative Alliance carried the subtitle, "A Directional Work in Progress," and it struck me that that could describe the state of the Interactive TV industry today: a work in progress.
Andrew Cherwenka | Posted 11.03.2009 | Media