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International Marketing

Kiss, Bow, Shake Hands, or Cold Call?

Nataly Kelly | Posted 01.12.2013 | Books
Nataly Kelly

Kiss, Bow, or Shake Hands: Sales and Marketing follows a similar format as the classic version, but focuses exclusively on providing tips in the areas of selling and marketing in 20 different countries.

Why Costa Rica Is a Winning Brand

Dorie Clark | Posted 05.25.2011 | Business
Dorie Clark

I recently returned from a trip to Costa Rica -- and along the way, discovered that almost everyone I know has either traveled there recently or has i...

McDonald's on Ice

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

McDonald's has pulled out of Iceland.The decision is a combination of rising costs and the inability to hike prices a further 20% to recoup losses.