iPhone app iPad app Android phone app Android tablet app

International Marketing

Kiss, Bow, Shake Hands, or Cold Call?

Nataly Kelly | Posted 01.12.2013 | Books
Read More: Globalization, Marketing, Business Language Barrier, International Sales and Marketing, Kiss Bow or Shake Hands, International Business, Terri Morrison, International Sales, International Marketing, Translation Services, Books News
Nataly Kelly

Kiss, Bow, or Shake Hands: Sales and Marketing follows a similar format as the classic version, but focuses exclusively on providing tips in the areas of selling and marketing in 20 different countries.

Read Whole Story

Why Costa Rica Is a Winning Brand

Dorie Clark | Posted 05.25.2011 | Business
Read More: Tourism, Marketing, Branding, International Marketing, Eco-Tourism, Costa Rica, Business News
Dorie Clark

I recently returned from a trip to Costa Rica -- and along the way, discovered that almost everyone I know has either traveled there recently or has i...

Read Whole Story

McDonald's on Ice

Jenny Darroch | Posted 05.25.2011 | Business
Read More: Innovation, McDonald's, International Marketing, Iceland, Starbucks, Marketing in a Recession, Burma, Business News
Jenny Darroch

McDonald's has pulled out of Iceland.The decision is a combination of rising costs and the inability to hike prices a further 20% to recoup losses.

Read Whole Story