There are two ways to chase after serious money as a publisher, and one of them is to be small. Having tried big, Murdoch may be coming to terms with the alternative.
Jarvis Coffin | Posted 11.10.2009 | Technology
The European Union is dangling the online advertising industry outside a window and threatening to drop it on its head over the issue of privacy.
Jarvis Coffin | Posted 11.04.2009 | Media
It's not especially difficult to take $3 billion worth of product and give it away successfully online to the delight of millions of users. The question is how to make money from that give-away.
Andrew Cherwenka | Posted 11.03.2009 | Media
The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.
Jarvis Coffin | Posted 10.30.2009 | Media
The news last week that AOL has grown the number of journalists it employs - inclusive of full and part time, or freelance - to 3,000 from 500 since T...
Jarvis Coffin | Posted 10.28.2009 | Media
Ad Age reports that ad agencies are finally getting their dander up over compensation.
Jarvis Coffin | Posted 10.19.2009 | Media
As widely reported (but mostly slept-through) the FTC issued guidelines on October 5th subjecting bloggers to endorsement and testimonial rules that are different from traditional media.
Jarvis Coffin | Posted 10.14.2009 | Media
Advertising must live in the real world. Occasionally, that means dealing with the abuses of the unscrupulous. At some point, it also has to mean dealing with reality.
Jarvis Coffin | Posted 10.13.2009 | Media
Are demand-side networks likely to be good for publishers? Not especially, but that's understandable because ad agencies don't work for publishers, they work for advertisers.
Jarvis Coffin | Posted 10.08.2009 | Media
A horizontal consumer magazine ad network is the wrong model. Don't do it. It will not protect magazines from brand erosion, the source of all value.
Jarvis Coffin | Posted 10.07.2009 | Media
Is it the business or is it simply business that has the agency world doing so much deck chair re-arranging? Is it the complex realities of the new media world, or the realities of the world, period?
nytimes.com | Posted 09.30.2009 | Technology
Privacy advocates are telling Congress and the Federal Trade Commission that tracking of online activities by Web sites and advertisers has gone too f...
Jarvis Coffin | Posted 11.11.2009 | Media
A fax sent by Newt Gingrich is unsolicited -- and possibly unlawful.
Jarvis Coffin | Posted 10.18.2009 | Media
The Guardian editorializes that the free market can no longer support the work of keeping communities informed. That's news to me.
Jarvis Coffin | Posted 09.29.2009 | Media
Information is abundant and free; collating the threads of its different parts becomes the scarce source of value. It may interest us all to know that this was the premise of Time Magazine when it was founded.
Michael Conniff | Posted 09.28.2009 | Media
A bigger problem is Craig's List, available in most places for free, the online classified-killer now slurping on the cash cow that once accounted for 45 percent of the newspaper revenue stream.
Jarvis Coffin | Posted 09.25.2009 | Media
Buying directly from publishers is not a media value proposition. Buying the value of content, and the audience it attracts, is a media proposition.
Jarvis Coffin | Posted 09.17.2009 | Media
According to the Online Publishers Association, there are 10 billion Web sites on the Internet and only 50 on which you can advertise your brand successfully.
Jarvis Coffin | Posted 09.13.2009 | Media
As a drug, news aggregators are a wonderful alternative to the real thing. The danger to News Corp and others, of course, is that without them reality may bite.
Chris Brassington | Posted 09.12.2009 | Business
"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."
Sarah O'Leary | Posted 08.05.2009 | Business
Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.
Jarvis Coffin | Posted 08.31.2009 | Media
Other media are shrinking, therefore Internet advertising should grow. So if there is $25 billion more in ad spending on its way, how will it be accepted and provided for?
Jarvis Coffin | Posted 08.31.2009 | Media
Search happens on a mountaintop; it's only scary when the companies living at that altitude climb down off the mountain to carouse in the streets of the Internet community swinging their clubs at each other, blindfolded.
Jarvis Coffin | Posted 08.22.2009 | Media
Doesn't advertising have enough problems? People don't like commercial interruptions. Now the potential exists to place an interruption in the way of the interruption?
Daisy Whitney | Posted 08.21.2009 | Media
It's important for brands to be on YouTube. Video can help drive intent to purchase and thereby sales and it can also often be the final piece of the puzzle that gets a consumer to hit buy.
Jarvis Coffin | Posted 11.10.2009 | Media