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Internet Marketing

Part 2 -- How to Optimize Your Message With Blogging, an Interview with Rich Brooks

Penny C. Sansevieri | Posted 08.18.2012 | Technology
Penny C. Sansevieri

We're back with Rich Brooks of Flyte New Media to continue our discussion.

3 Keys to the Science of Marketing

Women 2.0 | Posted 08.06.2012 | Technology
Women 2.0

Much as Google uses mountains of data to match a user to their precise search query, marketing in Silicon Valley requires the same scientific approach of matching a user to the magic of your product.

Four Steps to Managing Your Online Reputation

Carol Roth | Posted 07.22.2012 | Small Business
Carol Roth

For a small business, online gossip or negative reviews can be the difference between securing or losing a potential customer (and sometimes hundreds of them). So, how do you manage your online reputation? Here are four best practices for your small business to implement.

Cutting Out Amazon.com: Does It Still Make Sense to Sell There?

Penny C. Sansevieri | Posted 05.15.2014 | Books
Penny C. Sansevieri

That said, there's nothing wrong with offering your book on your website or ramping up ways to sell it direct to consumer. The process might take time, but here are some ideas that could help you move a sale from Amazon to your website.

The Importance of Social Proof

Penny C. Sansevieri | Posted 04.01.2012 | Business
Penny C. Sansevieri

Be relevant, be interesting, be insightful. Don't just copy what everyone else is doing, be unique. That's easy to say and harder to do, I know. But let's face it, the numbers never lie. When you put an article or blog post out there that gets a lot of buzz, you know you've hit your mark.

We've All Been Hacked

Jason Lorimer | Posted 01.08.2012 | Technology
Jason Lorimer

I know what you're thinking: "People are not going to check in everywhere they go. Too Orwellian." But people will adapt to using this technology in their daily lives because it is useful to them and integrated into their on-and-offline worlds.

Use SlideShare To Tell Your Small Business Story

Karen Leland | Posted 11.30.2011 | Small Business
Karen Leland

I checked in with a few other small business folks to get their take on integrating SlideShare into the overall business yarn, and here's what they had to say.

Why It Doesn't Take Hours to Travel the Extra Mile to Success

Peggy McColl | Posted 09.06.2011 | Business
Peggy McColl

Recently I was speaking at an event in Toronto about living your passion and, more specifically, monetizing your passion. Before I traveled to the eve...

Are You Working Backwards to Accomplish Your Goals?

Peggy McColl | Posted 08.30.2011 | Business
Peggy McColl

So you have a new product or service in mind. You have thought through the content you will be presenting. Now what? How are you planning to accomplis...

David vs. Goliath: Internet Entrepreneurship vs. Corporate America

Marc Ostrofsky | Posted 08.29.2011 | Technology
Marc Ostrofsky

Here are the top 10 things leading internet entrepreneurs are doing to become successful that big businesses should be aware of to stay ahead of the curve in the midst of a changing marketplace.

What American Idol Teaches Us About Business

Peggy McColl | Posted 08.14.2011 | Business
Peggy McColl

I was amazed at what successful business skills were reinforced simply by observing the show, the judges, the contestants, and their performances.

Hidden Costs Behind Selling Products Online

Peggy McColl | Posted 08.09.2011 | Business
Peggy McColl

Before you begin selling online, evaluate how much business you think you will do and if it is prudent to get all the bells and whistles right out of the gate.

What a Bad Date Can Teach You About Good Marketing Copy

Peggy McColl | Posted 08.01.2011 | Business
Peggy McColl

You go on a first date and the guy (or gal) proceeds to show and tell you about all of his insecurities. He talks about his struggles with money and ...

SEO: Art or Science, or Are You Putting Lipstick on a Pig?

Larry MacDonald | Posted 06.05.2011 | Business
Larry MacDonald

How much of a role does art play in SEO? How much does the art of marketing contribute to success? Or, as some might claim, is it all science?

Internet Marketing Professional Turns Lead into Gold

Larry MacDonald | Posted 06.01.2011 | Business
Larry MacDonald

When it comes to internet marketing, most people think of using search engine optimization to increase traffic to their website for the most general t...

SEO, or How to Get a Date with Google

Larry MacDonald | Posted 05.25.2011 | Technology
Larry MacDonald

Think Readers Digest. That's the way Google thinks and that's the kind of date they are looking for.

Be Clear About Who Your Website Serves

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

If you are thinking of building a new website or making significant changes to your existing one make sure you have a clear plan for website and your...

How to Write a Successful Sales Landing Page

Peggy McColl | Posted 05.25.2011 | Books
Peggy McColl

You have already invested time and money to produce a product or deliver a service and now it's time to attract the business. You have a lot riding on a good sales page.

Building Momentum for Your Membership Site

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

So you have created all of the features of your membership site. You have a great sales page and you have promoted it through colleagues and social ...

Cobbler's Children Have No Shoes

Peggy McColl | Posted 05.25.2011 | Books
Peggy McColl

"Practice what you preach" is an expression that is better taken in the spirit of its meaning rather than as a hard and fast rule. In my book, Vira...

Take Your Eye Off the Ball and You'll Be Left Playing Alone

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

I remember a poster in my dentist's office when I was little. It read: "You don't have to brush all of your teeth, just the ones you want to keep." ...

If It Interests You, You're on to Something

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

Coming up with a great idea for a viral explosion is as simple as looking at a service or product that you would enjoy and creating it for others. He...

Is Your Reader Hungry for More?

Peggy McColl | Posted 05.25.2011 | Books
Peggy McColl

When we listen to great speakers and authors (assuming we like their message), we buy their books. When we really connect with the content and style ...

Don't Jump into a Crowded Pool and Expect to Get a Good Workout

Peggy McColl | Posted 05.25.2011 | Books
Peggy McColl

Almost every other day I get a request to do a tele-seminar series. They are a great idea because they allow the speakers to provide quality content ...

When the Going Gets Tough... A Note to Entrepreneurs

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

What do you do when the going gets tough? What people are doing is going into a corner. What they should be doing is putting a little more creative energy into it.