Social media is becoming an increasingly valuable tool for social justice advocates through its capability to help shape the national discourse surrounding issues, as two recent examples from two very different spheres of the web prove.

Right now there are potentially hundreds of millions of youth interested in Uganda and hungry for guidance. Experts must positively engage this expanding global dialogue and to teach the conversation upwards.

Invisible Children has been criticized for not spending enough money on programs. But Invisible Children is an advocacy organization. They spend money on media -- not direct aid -- because that's their strategy.

A charitable campaign focusing on the atrocities of a third-world warlord was able to so comprehensively take over social media on one of the most critical days in the country's political calendar.

This heightened awareness of the 26-year trail of wreckage left by Kony is a good thing. And now, more than ever before, countless people are asking how to help the victims and not only how to help catch Kony.