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Invisible Gorilla

The (Really Scary) Invisible Gorilla

Wray Herbert | Posted 03.31.2013 | Science
Wray Herbert

What the invisible gorilla study shows is that if we are paying very close attention to one thing, we often fail to notice other things in our field of vision -- even very obvious things. What if this perceptual quirk has serious, even life-threatening, implications?

'Eavesdropping' Study Yields Huge Surprise About Human Awareness

The Huffington Post | Jacqueline Howard | Posted 06.21.2012 | Science

Editor's Note: Don't read the text below until you watch the video above and take the "selective attention" test -- it's harder than you think! Wat...

The Invisible Gorilla: Are You Paying Attention to the Wrong Stuff?

Margaret Heffernan | Posted 11.17.2011 | Healthy Living
Margaret Heffernan

In one of psychology's most stupefying experiments, Dan Simons made a video at Harvard that set out to test just how much our mind can see when it's busy.