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Ipl

CSK: The Case of the Winning IPL Cricket Brand

Sudio Sudarsan | Posted 08.01.2012 | College
Read More: Cricket Players, Indian Cricket, Indian Cricket IPL, Indian Cricket CSK, Ipl, Cricket, India, Indian Cricket Players, Csk, Video, College News
Sudio Sudarsan

The most intimate team to its fans, the cricket brand of the common man, CSK, triumphs the kitsch of Bollywood and the pursestrings of India's rich to be the most valuable IPL cricket team.

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Big Business Brings Baseball Cards to India

Nick Benas | Posted 05.25.2011 | Business
Read More: Indian Premier League, Nick-Benas, Lalit Modi, Cricket, Ipl, Baseball Cards, Business, Topps, Baseball, Business News
Nick Benas

Topps, the U.S. market leader for collectable trading cards, recently allied with the Indian Premier League -- which has a brand value of over $4 billion -- to produce trading cards for the sport of cricket.

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Why the Indian Premier League Scares Even a Committed Capitalist

Samanth Subramanian | Posted 05.25.2011 | World
Read More: Cricket, Ipl, Indian Premier League, Capitalism, Lalit Modi, Mgm, World News
Samanth Subramanian

When I watch the Indian Premier League tournament now, I do so with both fascination and repugnance. It's a symbol of capitalism gone horrifically wrong.

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CEO on Doing Business With India, Ahead of Presidential Visit

Rani Singh | Posted 05.25.2011 | World
Read More: Kamal Nath, Kapil Sibal, Pratibha Patil, Standard Chartered Bank, Vodafone, Standard Life, Hsbc, Sharon Bamford, Business, Queen Elizabeth II, Rolls-Royce, Modi Enterprises, Manmohan Singh, Trade, Lalit Modi, Anand Sharma, Yes Bank, India, Dame Kelly Holmes, Ukibc, Freeplay, Metdist, Ipl, Infosys, World News
Rani Singh

The CEO of the UK-India Business Council discusses her thoughts on the way the British do business in India, compared with their American counterparts.

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