The most intimate team to its fans, the cricket brand of the common man, CSK, triumphs the kitsch of Bollywood and the pursestrings of India's rich to be the most valuable IPL cricket team.
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Topps, the U.S. market leader for collectable trading cards, recently allied with the Indian Premier League -- which has a brand value of over $4 billion -- to produce trading cards for the sport of cricket.
When I watch the Indian Premier League tournament now, I do so with both fascination and repugnance. It's a symbol of capitalism gone horrifically wrong.
The CEO of the UK-India Business Council discusses her thoughts on the way the British do business in India, compared with their American counterparts.
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