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Jack Myers

Will & Grace: The TV Series That Changed America

Jack Myers | Posted 08.30.2014 | Gay Voices
Jack Myers

Art, in its best form, allows you to experience life and ultimately changes the way you view the world. Will & Grace was one of those rare television shows to do just that. It was entertaining, but it did more than just amuse its viewers.

First-Time Voters May Deliver Democrats' Winning Edge in November

Jack Myers | Posted 12.01.2012 | Books
Jack Myers

In the upcoming election, 21.2 million young people will be voting for the first time. My research finds that most of them will vote, will be an influential and progressive bloc, and may prove to provide the margin of victory for President Obama and other Democratic candidates.

The Hidden Messages In Harry Potter

Posted 07.22.2013 | Books

Excerpted from "Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World" by Jack Myers (York House Press, $24.95) The w...

Video Report: TV's Upfront Priorities

Jack Myers | Posted 07.27.2011 | Business
Jack Myers

This week's subscriber-only Jack Myers Media Business Report explains why Turner Broadcasting inadvertently, and certainly unintentionally, personifie...

Norway's Media and Ad Community: Back to the Future. A Model for U.S. Media

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

If the American media and advertising market could clone their counterparts from another country and import them to the U.S., that country might be No...

Backlash Against Innovation in Media and Advertising Industry

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

As unlikely as it may seem, a controversy seems to be brewing about the need for - and role of - innovation in the media and advertising business. Not...

Content is King, But the King Needs a New Wardrobe

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

At some point during this decade, commoditization will catch up to even the most protected media assets and those that have developed alternative revenue models will be thankful they did.

Ten Rules for Improved Response to E-Mails and Invitations

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Are your e-mails being ignored and phones calls not returned? Are you inviting clients to your events, parties and presentations and not receiving the simple courtesy of a response?

Top Ten Issues Confronting Media, Agencies and Advertisers

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Privacy and Data Ownership/Value tops my list of the most critical ten issues confronting media companies, advertisers and media agencies for the decade.

Part 2: Myers 2010-2020 Media Trends Report

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Next Week in Jack Myers Media Business Report: Upfront Spending Report: Network and Agency Consensus Data Media Industry Core Value 2: Consumers are N...

As Market Recovers, Media and Advertising Companies Confront Organizational Restructuring

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Organizational Restructuring is one of the Top Ten Issues Confronting Media, Agencies and Advertisers identified by Jack Myers Media Business Report a...

Broadcast Network Online Organizations Offer Innovation

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

For those critics who believe the traditional broadcast network companies are not offering innovation, a survey of online advertising buyers and planners suggests otherwise.

Evangelism, Word-of-Mouth and Passion is the Next Evolution of Advertising Research

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

The next generation of communications will focus on passion - defined by word-of-mouth, blogs, evangelism, conversational marketing, and other forms of advocacy.

Roger Ailes Naysayers Left With Egg On Their Faces Following Contract Renewal

Huffington Post | Danny Shea | Posted 05.25.2011 | Media

Roger Ailes' 5-year contract renewal may seem like obvious news to the casual media-watcher — the network maintains significant ratings leads ov...

Is the Future of Advertising Worth Preparing For? Classic Jack from 1993

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

It is time to set a new agenda, built upon new principles and a commitment to reestablish advertising as a marketing tool for which we all.. take responsibility.

Jack Myers' Five Emerging Principles for Redefining Advertising and Marketing Effectiveness

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Marketers, agencies and media companies are struggling to come to grips with the economic downturn, but the economy is camouflaging their most compell...

In Tough Economic Times, Marketers Reconnect to Core Purpose: Classic Jack

Jack Myers | Posted 05.25.2011 | Media
Jack Myers

Marketers' objectives are shifting away from traditional cost efficiency-based criteria and towards increased emphasis on value, results, and relationship-based decision making.