In the upcoming election, 21.2 million young people will be voting for the first time. My research finds that most of them will vote, will be an influential and progressive bloc, and may prove to provide the margin of victory for President Obama and other Democratic candidates.
Excerpted from "Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World" by Jack Myers (York House Press, $24.95) The w...
This week's subscriber-only Jack Myers Media Business Report explains why Turner Broadcasting inadvertently, and certainly unintentionally, personifie...
If the American media and advertising market could clone their counterparts from another country and import them to the U.S., that country might be No...
As unlikely as it may seem, a controversy seems to be brewing about the need for - and role of - innovation in the media and advertising business. Not...
At some point during this decade, commoditization will catch up to even the most protected media assets and those that have developed alternative revenue models will be thankful they did.
Are your e-mails being ignored and phones calls not returned? Are you inviting clients to your events, parties and presentations and not receiving the simple courtesy of a response?
Privacy and Data Ownership/Value tops my list of the most critical ten issues confronting media companies, advertisers and media agencies for the decade.
Next Week in Jack Myers Media Business Report: Upfront Spending Report: Network and Agency Consensus Data Media Industry Core Value 2: Consumers are N...
Organizational Restructuring is one of the Top Ten Issues Confronting Media, Agencies and Advertisers identified by Jack Myers Media Business Report a...
For those critics who believe the traditional broadcast network companies are not offering innovation, a survey of online advertising buyers and planners suggests otherwise.
The next generation of communications will focus on passion - defined by word-of-mouth, blogs, evangelism, conversational marketing, and other forms of advocacy.
Roger Ailes' 5-year contract renewal may seem like obvious news to the casual media-watcher — the network maintains significant ratings leads ov...
It is time to set a new agenda, built upon new principles and a commitment to reestablish advertising as a marketing tool for which we all.. take responsibility.
Marketers, agencies and media companies are struggling to come to grips with the economic downturn, but the economy is camouflaging their most compell...
Marketers' objectives are shifting away from traditional cost efficiency-based criteria and towards increased emphasis on value, results, and relationship-based decision making.
