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The next generation of communications will focus on passion - defined by word-of-mouth, blogs, evangelism, conversational marketing, and other forms of advocacy.
Huffington Post | Danny Shea | Posted 12.22.2008 | Media
Roger Ailes' 5-year contract renewal may seem like obvious news to the casual media-watcher — the network maintains significant ratings leads ov...
Jack Myers | Posted 12.20.2008 | Business
It is time to set a new agenda, built upon new principles and a commitment to reestablish advertising as a marketing tool for which we all.. take responsibility.
Jack Myers | Posted 12.19.2008 | Business
Marketers, agencies and media companies are struggling to come to grips with the economic downturn, but the economy is camouflaging their most compell...
Jack Myers | Posted 11.01.2008 | Media
Marketers' objectives are shifting away from traditional cost efficiency-based criteria and towards increased emphasis on value, results, and relationship-based decision making.
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Jack Myers | Posted 01.02.2009 | Business