Jack Myers Spending Forecast

According to our exclusive analysis, U.S. digital advertising and marketing will increase nearly 16 percent to $54 billion in 2011.

Of the $46.6 billion invested last year in digital marketing and advertising, 20% was targeted to legacy media companies (TV, magazines, newspapers, yellow pages, outdoor, radio, etc.). By 2020, that figure will be closer to 13%.

Contrary to popular Wall Street and Madison Avenue perception, broadcast networks' share of marketers' total communications expenditures will actually increase 25% between 2010 and 2020.

Excerpted from Jack Myers Media Business Report new Top Ten Trends For Advertisers, Media Companies and Marketers 2010-2012, being distributed this we...

Traditional advertising investments in television, print, radio and out-of-home are projected to grow only 1.8% but digital advertising investments in these media will grow by an estimated 28%.

Later this month Jack Myers Media Business Report will be publishing the 2010-2012 Media and Advertising Trends Report (www.myersreport.com). The repo...

How many of the thousands of media companies that are now dependent almost exclusively on advertising revenues will survive intact to 2020 without mak...

While it's clear that traditional media and marketing companies must invest in and nurture digital enterprises and innovation, marketers are demonstrating renewed confidence in the traditional pillars of marketing.

The announced reorganization by Gannett's USA Today to shift its business model away from traditional print and to focus on digital operations reflect...

According to Jack Myers Media Business Report, advertising will account for about 26% of total marketing expenditures in 2012, down from almost 31% in 2007.

Included in this week's Subscriber Report: Mid-Year Update of Myers 2010 Media, Marketing and Advertising Investment Forecast Could the only thing sta...

Privacy and Data Ownership/Value tops my list of the most critical ten issues confronting media companies, advertisers and media agencies for the decade.

As reported in this week's Jack Myers Media Business Report, the national broadcast and cable television marketplace grew 19% to 20% in this year's Upfront market.

The economic forces impacting the media industry have shifted from strong headwinds to what appear to be powerful tailwinds pushing the industry forwa...

Kantar Media last week released its ad spending data for the full year 2009, reporting a decline in year-to-year spending of 12.3% and total ad spending of $125.3 billion.

The most important question being discussed in the television business today is "will the scatter market be strong?