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Jack Myers Spending Forecast

Scatter Forecast, Plus First Look at 2010 - 2015 Broadcast and Cable Network TV Ad Revenues

Jack Myers | Posted 09.17.2009 | Business

Read More: Upfront Spending, Jack Myers Spending Forecast, Business News
Jack Myers

The most important question being discussed in the television business today is "will the scatter market be strong?

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Upfront Is Not a Reliable Indicator of Network TV Economic Vitality

Jack Myers | Posted 04.24.2009 | Media

Read More: Network-Upfronts, Jack Myers Spending Forecast, Media News
Jack Myers

Again this year I am urging my colleagues in the press, on Wall Street, at media agencies and at networks to avoid reporting on Upfront investments. F...

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