In 1998 fifteen religious-right organizations launched a huge advertising campaign to promote "pray away the gay" programs. Anti-gay activist Robert Knight called it the "the Normandy landing in the larger cultural wars." But things didn't quite work out as Knight had hoped.
Americans receive nearly 90 billion pieces of advertising mail every year. With thousands of companies offering to share their mailing lists, that adds up to an information super highway where individuals are losing control.