James Mcwilliams

In the end, McWilliams comes off as a bitter and snarky outsider. His argument is weakened by his obvious bitterness and cheapened by its lopsidedness.

The problem with McWilliams' argument is its irrelevance. To devote an entire book to debunking the impulse to eat closer to home doesn't address the points raised by food and farm activists.

Sandwiched between the caricatures of loco locavores and McWilliams' hey-ho-GMO cheerleading, lies the meat of the matter; we can't go on eating animals like this.