Jargon

Get Your Doctor to Stop Using Medical Jargon

Richard C. Senelick, M.D. | Posted 04.25.2012

Read More: Jargon, Doctors, Medical Jargon, Health Literacy, Patients, Medical Language, Doctor Patient Relationship, Doctor-Patient Relationship, Health News, Healthy Living News
Richard C. Senelick, M.D.

Physicians do a terrible job at assessing a patient's health literacy. We are educating a new generation of doctors and nurses to use plain language, but in the meantime there are some steps you can take so you don't fall into the same trap that I did.

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Test Your Aptitude for Business Internet Jargon

Marty Zwilling | Posted 01.26.2012

Read More: Jargon, Savvy, Startup, Business, Entrepreneur, Internet, Business News
Marty Zwilling

Many of the businesses and entrepreneurs I know still don't realize that they need to use and understand the Internet, even if their interest is not e...

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WTF

Rich Siegel | Posted 12.12.2011

Read More: Jargon, Comedy, Marketing, Bs, Comedy News
Rich Siegel

Read enough business books and you'll stumble across this golden nugget of wisdom, "aspire to be the dumbest person in the room." That is hardly a ...

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Marketers: Think Twice Before You Label Your Service 'Simple'

Alan Siegel | Posted 05.25.2011

Read More: Simple Language, Jargon, Simplicity, Unified Messaging, AT&T, Business News
Alan Siegel

Long ago, Alfred Hitchcock directed a famous movie titled The 39 Steps. Apparently, this film is remembered fondly by someone in marketing at AT&T. T...

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Goodbye/Hello 18 "Make Sure That This Never Happens Again"

Patt Cottingham | Posted 05.25.2011

Read More: Jargon, 150 Model, Corporate Responsibility, Repeat, Never Again, Irresponsibility, Politics News
Patt Cottingham

2010 will go down as the year the phrase "Make Sure That This Never Happens Again" was the constant refrain. We heard this is the financial banking ...

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