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Hulu's Successful Ad Strategy: "Less Is More"

New York Times | Brian Stelter | Posted 11.29.2008 | Media


THUMBS up and thumbs down ratings for commercials. Choose-your-own-advertisement options before shows begin. Interactive games during advertising brea...

Disney/ABC Opens Vault To Vintage TV

Silicon Alley Insider | Michael Learmonth | Posted 03.28.2008 | Media


Disney is going to raid the TV archives, a move that may allow viewers to watch 50s-era series like "Zorro" and "Davy Crockett" via ad-supported strea...