Jay Baer, of Convince and Convert, has a must-read new book called Youtility, in which he argues that because there's just so much, people are losing patience with all forms of promotion, offline and on.
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When required to be brief, for example, we gain clarity about what we really mean -- or have to offer.
As much as the beguiling, expensive TV car ads featuring Shaquille O'Neal are memorable, a cheaply made public service announcement I heard on the radio years ago has stuck in my mind as much.
Jay Baer is one of the foremost authorities on marketing and social media, as well as a friend of mine. I've quoted him in two of my books. I sat down...
Taxi Mike, Geek Squad and Vanderbilt University Medical Center take the same successful approach to stand out from their competition, and you can too.
It's almost 2011, and every business-big and small-is looking to leverage social media and all it has to offer. Social media strategist Jay Baer says ...
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