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Jennifer Aaker

Katie Couric Explores 5 Rules for Happiness

Alison van Diggelen | Posted 12.18.2013 | San Francisco
Alison van Diggelen

How to find happiness? Katie Couric explored the pursuit of happiness today at Stanford University, California with a panel of experts in psychology, business, neuroscience and design.

The Life Out Loud: How to Get SWAG

MeiMei Fox | Posted 12.12.2011 | College
MeiMei Fox

Vineet Singal is living proof that you don't need even two decades under your belt to get busy taking on the world.

Nike and Little Girls -- A Happy Secret of Viral Marketing

Paula Goldman | Posted 05.25.2011 | Impact
Paula Goldman

Is there some mystery involved in using social media to make messages spread contagiously? Yes. But it's not as mystical as the gurus would have us believe.