In his book, When I Stop Talking, You'll Know I'm Dead, legendary film producer Jerry Weintraub says death makes the rope taut. You need an endpoint, after all, to give your story structure -- and meaning. Maybe that's why they call it a deadline.
Since most of us are not in the healing business, the opportunity to test this paradox doesn't often pop up. So when Jerry Weintraub show us an effective use of a placebo in relationships -- it's worth noting.