Conducting a proactive job search is, by far, the most effective way to land your next position. Rather than merely reacting to the market by responding to postings, answering ads or attending job fairs, proactive job-seekers target companies where they'd like to work and network their way through the door.
Most savvy job-seekers would reply to the negative. They are well aware that networking is the most effective method to finding work. In fact, job search articles claim that anywhere from 75 to 90 percent of positions are obtained through personal referral. And this percentage grows even greater for the older applicant.
Anyone conducting a job search today knows that you'll need to be as visible as possible--both through your personal network and your online presence. Close to 100% of employers and recruiters are now turning to sites liked LinkedIn and Facebook to source candidates, check out their skills and vet them as to their suitability for the job.