The basic problem for someone like Whole Foods' CEO John Mackey is that he has not been conscious enough to actually challenge the basic assumptions of the economic model by which he built his company.
The over-the-top adulation of the private sector, which pervades Conscious Capitalism, might be tolerated by readers seeking the secrets of Whole Foods' success. But those looking for rigorous analysis and informed inspiration will be disappointed.
So what sets the New Seasons Markets apart? Their core philosophy...a connection to place. This is apparent in many ways: commitment to the region, commitment to growers and suppliers, and commitment to the community.
Despite it being a city that's produced 35 World Championships, Derek Jeter becomes the first New York baseball player to get his 3,000th hit in a New York uniform. And it's a home run no less. How cool is that?