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Journal of Consumer Research

Study Reveals Surprising Link Between Age And Happiness

Posted 02.12.2014 | Fifty

Besides basic survival, the pursuit of happiness is what consumes almost everyone, young and old. But what is happiness and how does our idea of it ch...

In Defense Of Breakup Songs

The Huffington Post | Posted 05.20.2013 | Women

Turns out all those times you wanted to listen to "Someone Like You" after a breakup are completely justified -- by research. A new study forthcomi...

The Surprising Power Of The Color Red

The Huffington Post | Harry Bradford | Posted 07.17.2012 | Business

If you’re shopping on eBay and see a red background, you might want to take a few deep breaths and relax before you bid. That’s because the col...

Supersizing Boosts Your Self Importance, Study Says

The Huffington Post | Posted 04.17.2012 | Home

What's the real reason consumers like their meals supersized? They boost a person's sense of importance, according to a new study. The report by Da...

Using Cash Instead of Credit Could Lead To Healthier Eating

Posted 09.06.2011 | Healthy Living

Using debit and credit cards have become second nature to most people who don't want to run to the bank every time they're out of cash, but new resear...

How Your Last Name Determines Your Buying Habits

The Huffington Post | Abby Wendle | Posted 05.25.2011 | Business

When your e-mail inbox lights up with a new message advertising "Get it while supplies last!" how do you respond? Do you delete it, save it for later ...