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Journal of Consumer Research

In Defense Of Breakup Songs

The Huffington Post | Posted 05.15.2013 | Women
Read More: Breakup Songs, Breakup Music, Breakup Playlist, Love & Sex, Love and Relationships, Journal of Consumer Research, Sad Music, Music Therapy, Breaking Up, Women News

Turns out all those times you wanted to listen to "Someone Like You" after a breakup are completely justified -- by research. A new study forthcomi...

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The Surprising Power Of The Color Red

The Huffington Post | Harry Bradford | Posted 07.17.2012 | Business
Read More: Ebay, Ebay Bidding, Video, Psychological Effects of Red, Ebay Sellers, Journal of Consumer Research, McDonald's, Color Red, Ebay Color Red, Ebay Shopping, Business News

If you’re shopping on eBay and see a red background, you might want to take a few deep breaths and relax before you bid. That’s because the col...

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Supersizing Boosts Your Self Importance, Study Says

The Huffington Post | Posted 04.17.2012 | Home
Read More: Supersizing, Supersize, Portions, McDonalds Supersize, Journal of Consumer Research, Journal of Consumer Research Supersize, Obesity, Obesity Supersize, Mcdonalds, Supersize Me, Home News

What's the real reason consumers like their meals supersized? They boost a person's sense of importance, according to a new study. The report by Da...

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Using Cash Instead of Credit Could Lead To Healthier Eating

Posted 09.06.2011 | Healthy Living
Read More: Healthy Eating, Credit Cards Impulsive, Healthy Eating Habits, Diet, Unhealthy Eating Habits, Debit Cards Impulsive Spending, Journal of Consumer Research, Healthy Living News

Using debit and credit cards have become second nature to most people who don't want to run to the bank every time they're out of cash, but new resear...

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How Your Last Name Determines Your Buying Habits

The Huffington Post | Abby Wendle | Posted 05.25.2011 | Business
Read More: McDonough School of Business, Marketing, Kurt Carlson, Last Name Effect, Consumer Spending, Georgetown University, Journal of Consumer Research, Business News

When your e-mail inbox lights up with a new message advertising "Get it while supplies last!" how do you respond? Do you delete it, save it for later ...

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