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Judy Consumer

Why Buying "Made in America" Makes a Real Difference.

Judy Shapiro | Posted 10.24.2011 | Business
Judy Shapiro

Here's a grabber headline from Thestreet.com: "Tackle Trade Deficit to Create Jobs" which goes on to unambiguously to explain that: "Halving the nearl...

The Battle for Arts in Schools Is a Battle, Consumers Can't Afford to Lose

Judy Shapiro | Posted 05.25.2011 | Education
Judy Shapiro

The research supporting the need for Arts within an educational system is uncontroversial. Kids exposed to the Arts within their school do better academically and emotionally.

In Social Media, "Judy Consumer" Can Beat Britney Spears in the Influence Game

Judy Shapiro | Posted 05.25.2011 | Technology
Judy Shapiro

At first social media was used by the entertainment elite to promote themselves. Now, more and more, social media is being used by "Judy Consumer" to promote creativity and influence.

A Marketer's Moment of Shame

Judy Shapiro | Posted 05.25.2011 | Impact
Judy Shapiro

Marketers should rally together and refuse to service any company that profits from the sale of exploited animals.

Judy Consumer Gets Crowdsourcing Right

Judy Shapiro | Posted 05.25.2011 | Technology
Judy Shapiro

From the telling of it, you would think that the notion of "crowdsourcing" was borne just a few years ago with the explosive growth of Wikipedia, the ...

President Clinton Teaches Us Why We Are Born Optimists

Judy Shapiro | Posted 05.25.2011 | Impact
Judy Shapiro

It's inspiring to know that all the efforts of all the Judy Consumers out there reflect who we really are -- born to be optimists.

Judy Consumer Learns About Personal Branding in this Hyper Competitive Workplace World

Judy Shapiro | Posted 05.25.2011 | Technology
Judy Shapiro

The typical "Judy Consumer" out there would probably not have given a second thought to the notion of a personal brand, or if she did, she would releg...

Judy Consumer Is Fighting Mad About the 'CDC Truth Gaps'? And She's Not Going to Take It Anymore!

Judy Shapiro | Posted 05.25.2011 | Technology
Judy Shapiro

Hospital infections -- a highly preventable hygiene issue -- has gone largely under the radar because the CDC understates the scope and deadliness of this health concern.

What Do Carly Fiorini, Lady GaGa and Judy Consumer Have in Common?

Judy Shapiro | Posted 05.25.2011 | Technology
Judy Shapiro

You may be tempted to quickly answer; "Oh they're all women." But if you stop at that simple answer, you'll miss something so much more interesting.