Almost every stat was, at some point, new. Stats are now a part of the mainstream conversation, not relegated to the deep corners of the Internet. That data gives us a better idea -- and more groups are racing to collect it.
The Falcons' defensive priority is going to have to be shutting down the Seahawks' read-option plays. The Seahawks' offense is normally a fairly good unit with some very good pieces, but is nearly unstoppable when able to successfully sprinkle in a spattering of zone reads.