Recently, Sharon, Purple Lab's intrepid PR Director, and did a three day nonstop stint of "desk sides," which are one-on-one meetings with magazine ed...

The spring runway - and even many fall runways - were stalked by glamazons sporting a fresh-faced, natural, no-makeup-makeup look. Have you noticed? S...

ot a moment of rest since Purple Lab's premiere on HSN went down. We're in the midst of planning the next group of shows for the April.

You don't understand. I never stay up late. I don't go out. I don't do coffee. I like to be in bed no later than 11p.m. When I heard Purple Lab and I would have a 2 a.m. slot on HSN, I immediately panicked.

Friday noon's Purple Lab was an amazing HSN show. I felt like I was getting my groove except for the ear piece (my Jack Bauer), which was bothering me...

I'm just back from a five show stint on HSN and let me tell you - it's so much easier the second time around. Self portrait with Todd below - pre-sh...

On a February morning, I was about to appear on HSN for the first time. Everything I had worked for was about to come to fruition. Purple Lab was happening!

The trick with live TV presentations is not just knowing your product, but being able to talk about them in front of millions without freezing up in front of the camera.

I know I left off saying that I'd talk about my training and rehearsals but before I go there, I thought I'd give you a quick look at behind the scenes at Purple Lab's HSN.

I have been a completely absentee blogger of late. My life is a whirlwind with a rush of emotions over the Purple Lab debut on HSN, which is on Thur...

Purple Lab presents a video on plastics.

European women on the beaches of South of France, no matter what they look like, have not a single hang up about their figures and project a sense of confidence that is more desirable than Barbie.

I'm taking you back to the last week of April, 2009. It was time to actually assemble our product and get ready to rumble. Purple Lab was coming to life!

While I'm far behind in the journey of the making of Purple Lab, Todd and I were presenting our business plan to big wigs to oversee the process and bring in contacts from their own money-savvy circles.

I threw the question on Twitter -- what samples do you keep and what do you trash when you get them? Everyone said they wanted little mini glosses.

If you get lucky, your photographer could catch -- I don't know, Gwen Stefani -- with your lip gloss in hand.

Just want to pause for a minute to tell you about Sharon Hirsch. She is Purple Lab's Communications Director and she kicks ass!

As I continue the story of Purple Lab and the making of a brand, here is a vlog to give you some insider intel on a range of things.

This whole thing - starting a business, becoming a manufacturer, raising money, balancing it with a day job, overseeing back and front end of all operations... it's war, I tell you. WAR!

I nurtured Purple Lab, my baby, for way longer than nine months. I felt it kick to get out. And I finally gave birth. Purple Lab's Huge Lips Skinny Hips shipped to stores!

In the last piece, we had just received 30,000 damaged components -- and I was suddenly suffering from severe acid reflex, brought on by stress. But this is the story of a bit of our bright light!

Fashion's Night Out was a huge, massive, amazing success -- I couldn't have asked for a better experience.

On September 10th, Anna Wintour, fashion's high priestess, and Mayor Bloomberg are sponsoring an all night event to bring retail and the spirit of shopping back.

I was starting my own business, and It was all starting to fall into place. Then we got the news: All 30,000 of our product components arrived DAMAGED!

I thought raising money to support Purple Lab would be easy. I was wrong.