To borrow and reimagine the words of President Kennedy: We choose to end AIDS. We choose to provide access to treatment to everyone in the world living with HIV by the end of this decade, not because it is easy, but because it is hard. This is our moon shot.
The charities love it, too. The musicians who choose to support them through Music for Good aren't just individual donors, they're megaphones through which the charity reaches fans and friends via the ReverbNation website, email and social media.
It appeared the stunt of "killing" off top celebrities from social networking spheres would easily garner $1 million in a day or two. But after 24 hours, the flow of dollars began to slow. That became a catalyst for fodder.
There is something that rubs me the wrong way with the phrase, "buy life." By turning a life into a commodity and by making a text message or a T-shirt with a bar code the currency, it seems a bit demeaning.
In the same way that we bailed out the financial institutions as an matter of emergency, we can eradicate extreme poverty for a fraction of the price. And thereby make terrorism and hatred toward the U.S. a thing of the past.