Big Brands vs. Private Labels and the Recession
To compete in the post-recession world, marketers of big-brands will need to focus on excellent execution of brand strategy and stay focused on innovation in order to stay ahead of private labels.
To compete in the post-recession world, marketers of big-brands will need to focus on excellent execution of brand strategy and stay focused on innovation in order to stay ahead of private labels.
Posted 10.24.2009 | Business
(AP) PORTLAND, Ore. - A food industry group is voluntarily halting promotion of its nutrition labeling program after federal regulators said such syst...
Piers Fawkes | Posted 10.14.2009 | Technology
Cereal maker Kellogg's is planning to laser etch its logo on individual Corn Flakes in an effort to set itself apart from imitations and generic brands.
Christopher Brauchli | Posted 08.30.2009 | Living
Recent events suggest that cereal companies may want to return to the days of freebies in boxes instead of health claims on boxes.
Nelson Davis | Posted 07.06.2009 | Business
Cutting your way to prosperity is impossible. The business saga of the breakfast food titans, Mr. Kellogg and his rival C. W. Post, is a fascinating and instructive story.
HuffingtonPost.com | Jason Linkins | Posted 03.30.2009 | Politics
I quite liked Mark McKinnon's piece in The Daily Beast, today, about Twitter "jumping the shark." I especially liked his admonition that we all must ...
AP | DAVID CRARY | Posted 03.14.2009 | Business
NEW YORK — Snap, crackle ... pot? Bursting with indignation, legions of legalize-marijuana advocates are urging a boycott of Kellogg Co., inclu...
Michael DeJong | Posted 03.14.2009 | Business
In an economy quickly going down the toilet faster than a nickel bag government-sanctioned "ganja" could 'pot'-entially create more and literally 'green' jobs and add much needed tax revenues.
David Henry Sterry | Posted 03.13.2009 | Entertainment
Tell all your friends and family not to give Kellogg's one single penny, ruble, rupee or drachma of your money. Let's show Kellogg's what we think of them acting ugly towards our Michael Phelps.
Andrea Chalupa | Posted 03.13.2009 | Business
There is a chance, and it's a window that will last as long as Grapes of Wrath 2.0, to legalize marijuana in the name of industry and creating jobs.
Don Parker | Posted 03.12.2009 | Comedy
Kellogg's has revealed that the company dropped Phelps as their spokesperson for undermining its corporate mission--to keep as many Americans as possible addicted to synthetic chemicals, food dyes, and artificial sweeteners.
Cenk Uygur | Posted 03.11.2009 | Entertainment
This firing is political. Kellogg is choosing sides with the minority of the country that cares about so-called moral improprieties like this. As a business, is that the side it wants to be on?
Ross Hyzer | Posted 03.09.2009 | Comedy
We as a society need to mete out toothsome justice to the reprobate Michael Phelps. Maybe a supermax prison on the bottom of the ocean would be able to contain his heinous crimes?
Lee Stranahan | Posted 03.08.2009 | Comedy
Kellogg's has decided to end their relationship with Phelps after a photo of him surfaced doing exactly what most Kellogg's customers do right before enjoying a bowl of Rice Krispies with an Eggo on top.
AP | Posted 03.08.2009 | Business
PORTLAND, Ore. — Cereal and snack maker Kellogg Co. said it won't renew its sponsorship contract with Olympic swimming star Michael Phelps becau...
AP | Posted 03.05.2009 | Business
BATTLE CREEK, Mich. — Kellogg Co. said Monday it is recalling some Keebler Cookies and Special K Meal Bars and expand some previous product reca...
AP | RICARDO ALONSO-ZALDIVAR | Posted 02.17.2009 | Business
WASHINGTON — Federal health authorities on Saturday urged consumers to avoid eating cookies, cakes, ice cream and other foods that contain peanu...
Jenny Darroch | Posted 11.02.2009 | Business