Bootlegging the Kentucky Brand
J. Michael Welton
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Posted 03.04.2013
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Arts
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Bourbon,
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Hunter S. Thompson,
West Virginia,
Alabama,
Kentucky Kicks Ass,
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Johnny Depp,
Lexington,
Loretta Lynn,
The Kentucky Derby,
Arts News
It all started with the idea of a Super Bowl commercial to promote the real Kentucky. "We wanted to put it on the biggest stage in the world," says Whit Hiler of ad agency Cornet IMS in Lexington.
