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Klout

The Final Authority on Influence Marketing

Jure Klepic | Posted 06.17.2013 | Business
Jure Klepic

Influence marketing has been anointed as the golden-haired darling of the social media world ever since marketers first figured out that word-of-mouth...

9 Top Community Managers on Why Online Community Matters

Megan Berry | Posted 05.30.2013 | Technology
Megan Berry

These are the people passionate (and crazy) enough to devote their lives to building these communities. What inspired them to do it? Their answers came down to two overarching themes.

Lessons Learned From an Influencer

David Cleary | Posted 05.22.2013 | Technology
David Cleary

Until very recently I wouldn't have called myself an avid social media user. Sure, I created a Facebook profile in 2006, at a time when a college email address was still required to sign up, but who didn't? The concept of the "social network" has changed a great deal since then.

Will Bang With Friends Bring Klout to Its Climax?

Jure Klepic | Posted 05.20.2013 | Technology
Jure Klepic

Something like the app Bang With Friends might seem silly or of limited appeal to the college crowd, but it could pose a real danger to those of us who are trying to understand and develop the social world for positive purposes.

Re-tweeted by the UN Secretary General? Educating the New Citizen Diplomat

Ambassador Muhamed Sacirbey | Posted 02.20.2013 | Technology
Ambassador Muhamed Sacirbey

From the Syria conflict to climate change to economic inequality, the debate has moved rapidly online -- but does it really affect outcome or is it merely an outlet for frustration?

Who Knew Helping Women Get Tech Jobs Could Be So Controversial?

Cassie Slane | Posted 02.04.2013 | Technology
Cassie Slane

Experienced professionals doing their part to help the next generation get a leg up? Well, the idea hasn't exactly been greeted with open arms among the blogosphere community.

Fixing Twitter's Breaking News Problem

Dean Jayson | Posted 04.02.2013 | Technology
Dean Jayson

In a newsroom there is an innate tug of war between speed and accuracy. Yet that balance has been disrupted by a strong external force: social media. The problem is that social media, specifically Twitter, has given news organizations a powerful incentive to break news quickly, yet fails to punish them for inaccuracy.

Influence Marketing vs. Sales Strategy

Sam Fiorella | Posted 03.19.2013 | Business
Sam Fiorella

Consumers, bloggers, and social celebrities with high social influence scores can amplify a brand's message and even a recommend a product they love or are paid to promote, but how targeted is their audience? Are they even in the buying cycle?

Overcoming Social Media Shame

Limari Colon | Posted 03.11.2013 | Media
Limari Colon

Three years ago when I stared blogging on the Huffington Post, I was lost, confused and immature. I used this platform to indulge on whatever topics I...

Hey Klout: I'm Not a Grilled Onion Cheddar Sandwich Ho

Liz Ryan | Posted 03.06.2013 | Business
Liz Ryan

Come on, Klout. It's going to take more than a Grilled Onion Cheddar sandwich to get me on my knees, social-media-wise.

How I Increased My Klout Score by 6 Points in 2 Weeks With 7 Tweets a Day

Kirsten Bischoff | Posted 03.04.2013 | Technology
Kirsten Bischoff

People replied to me, and re-tweeted me, and even 'favorited' some of my tweets. A few people even discovered my start-up site and tweeted about it to their followers! My bonus reward? My Klout score rose by six points in two weeks, and I was hardly even trying.

LinkedIn, TrustCloud, Klout and the Game of Plusses

Sam Fiorella | Posted 03.04.2013 | Technology
Sam Fiorella

After a year of being awarded +Ks and +Krs from random followers on various topics that have ranged from pink socks to social media to grey hair, I had to wonder if we were adding value to online engagements or simply dumping more +toxic waste in an already polluted ocean?

The Elegance of Tellagence in Social Media Marketing

Jure Klepic | Posted 01.27.2013 | Business
Jure Klepic

The major problem we have today in the social space when it comes to measuring influence is that we do not yet have a solid definition of what online influence is.

Building Social Media Communities

Chris Abraham | Posted 01.05.2013 | Technology
Chris Abraham

Communities are so used to being abused that you'll be surprised and insulted by the level of caution, dread, and mistrust you'll wander into, even if your intentions are pure and you're just looking for ways to discover, engage, and help folks online.

The Reputation Graph Is Going to Take Over the World

Michael B. Fishbein | Posted 12.31.2012 | Technology
Michael B. Fishbein

I think Klout has greater potential than any other company in the world. Greater than Apple, Exxon, or Facebook. I think we'll see some form of the re...

College Course Grade Depends On Your Facebook Use

PBS.org | Posted 12.10.2012 | Technology
Read More: Klout, Technology News

The least favorite part of my job is grading students, so this semester I decided to outsource some of it. In my Social Media for Reporters class a...

What Do The Emperor's New Clothes Have in Common with Social Media Influence?

Jure Klepic | Posted 11.23.2012 | Business
Jure Klepic

Buzz and awareness are not the new clothes when it comes to influence. Until someone can track the true behavior change that an influencer causes by a message, it is virtually the Emperor's New Clothes all over again but until then, "he really doesn't have anything on at all," does he?

The 12 Most Influential Apple Execs Online

The Huffington Post | Britney Fitzgerald | Posted 09.05.2012 | Technology

How influential is your digital footprint? PeekYou, founded in 2006, helps answer that question by scanning "content from over sixty social sites,...

L.A. Hotspot Gives VIP Access -- If You Have Enough Facebook Friends

The Huffington Post | Nate C. Hindman | Posted 07.27.2012 | Small Business

In the latest sign that geek is the new chic, a swanky L.A. nightclub has said that it will let you cut the line if you have enough Facebook friends o...

Where Influence Measurement Tools are Stymied

Jure Klepic | Posted 09.24.2012 | Business
Jure Klepic

Marketers need to develop a robust conceptualization of influence within the context of social media so they don't have to rely solely on the definitions provided by Klout, Kred and other tools.

Paradox of Online Influence

Jure Klepic | Posted 08.26.2012 | Business
Jure Klepic

Their ad asks, "Would you date someone with a lower Klout score?" Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence?

Artful Social Listening

Alan W. Silberberg | Posted 08.22.2012 | Technology
Alan W. Silberberg

Social media is a double-edged sword, and this applies both to engagement and listening equally. Social CEOs are applying this type of thinking not just to themselves, but to their entire organizations.

Crowdfunding 201: Anatomy of a Failure

Turnstyle | Posted 08.14.2012 | Arts
Turnstyle

By: Lucas McNelly We start with a tweet: @lmcnelly @617theseries had an EPIC fail. Might be because we launched around the holidays but it was an EP...

See Me, Feel Me, Like Me, Retweet Me

Howard Sherman | Posted 08.04.2012 | Technology
Howard Sherman

I must confess, in my early days on Twitter, I trawled for followers by asking others to help be reach some round-numbered goal. But I've realized how desperate I may have sounded for approval, for achievement.

The 11 Most Influential Young Leaders In Tech

The Huffington Post | Courteney Palis | Posted 04.03.2012 | Technology

While one might assume that the wizened minds of older Silicon Valleyites were responsible for some of the hottest web startups in recent memory, many...