If romantic comedies were once cool enough for even Dave Chappelle, what the hell has happened? Well, a zillion theories have been batted about, including my own thoughts about how confusing modern romance can be.
While most movies would make sure every conflict gets settled and tied up with a neat bow, This Is 40 takes a more realistic approach to marriage and life by saying that sometimes you face problems you don't know how to solve.
Heigl is good at talking the talk -- speaking out about the inherent sexism in the movie industry -- but she seems almost willfully against challenging the norms of gender in cinema that she criticizes.
I believe in truth in advertising, so we should stop calling popular culture popular culture because, well, it no longer is a reflection of popular sentiment. I think a more accurate phrase is "synth culture."