Strategy applies equally well to both business and our individual lives. Research indicates that most businesses fail to hit their goals due to poor strategic planning. It is the No. 1 reason for business failure.
The bigger question is why a larger, established company like Kodak didn't invent Instagram, or an app like it. They have the resources, the talent and the opportunity. What is it that stalled -- possibly fatally -- this once-smart company?
People are not motivated purely by commercial need; people can be producers, co-creators, consumers, investors and evangelists, and we can design better for societies, organizations, and commerce -- all at the same time.