The Race for the Exits: How Komen Can Stop the Exodus
Sarah O'Leary
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Posted 04.07.2012
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Business
Read More:
Komen Race Cure,
Marketing Brand Komen,
Komen Marketing,
Komen Brand,
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The Susan G. Komen Foundation must take drastic, meaningful and very public measures to win back hearts and minds. One "mea culpa" apology will not be enough to shore up sponsors or win back consumers' loyalty.
