Instead of taking the traditional compliance and risk mitigation approach, maybe before next year's AGM cycle, you get off the back foot and onto the front. Instead of just "doing good," grow your revenue by having your brands tackle social issues.
American public institutions have a long track record of keeping our food disease-free. Yet as this service is increasingly outsourced to for-profit corporations, it is leading to repeated oversight failures that have caused illness and even death.
"On occasions when they ask why they can't have Cheetos, Froot Loops or yogurt in a tube I tell them it's because these things aren't real food. They taste good, but they don't help their bodies grow strong or give them big muscles."
Welcome to the mac and cheese wars: Attracting new fans with creatively-shaped pieces of pasta, and making sure that pasta retains its shape after being boiled, holds onto just the right amount of that cheese-like powder, and still tastes good.