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The Final Authority on Influence Marketing

Jure Klepic | Posted 08.15.2013 | Business
Jure Klepic

Influence marketing has been anointed as the golden-haired darling of the social media world ever since marketers first figured out that word-of-mouth...

Re-tweeted by the UN Secretary General? Educating the New Citizen Diplomat

Ambassador Muhamed Sacirbey | Posted 02.20.2013 | Technology
Ambassador Muhamed Sacirbey

From the Syria conflict to climate change to economic inequality, the debate has moved rapidly online -- but does it really affect outcome or is it merely an outlet for frustration?

The Elegance of Tellagence in Social Media Marketing

Jure Klepic | Posted 01.27.2013 | Business
Jure Klepic

The major problem we have today in the social space when it comes to measuring influence is that we do not yet have a solid definition of what online influence is.

What Do The Emperor's New Clothes Have in Common with Social Media Influence?

Jure Klepic | Posted 11.23.2012 | Business
Jure Klepic

Buzz and awareness are not the new clothes when it comes to influence. Until someone can track the true behavior change that an influencer causes by a message, it is virtually the Emperor's New Clothes all over again but until then, "he really doesn't have anything on at all," does he?

Where Influence Measurement Tools are Stymied

Jure Klepic | Posted 09.24.2012 | Business
Jure Klepic

Marketers need to develop a robust conceptualization of influence within the context of social media so they don't have to rely solely on the definitions provided by Klout, Kred and other tools.

Women Rule Online and Offline

Ekaterina Walter | Posted 09.02.2012 | Women
Ekaterina Walter

Women dominate conversations both online and offline. Not only that, they seem to hold more influence when it comes to advice on purchasing decisions.

Paradox of Online Influence

Jure Klepic | Posted 08.26.2012 | Business
Jure Klepic

Their ad asks, "Would you date someone with a lower Klout score?" Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence?

Artful Social Listening

Alan W. Silberberg | Posted 08.22.2012 | Technology
Alan W. Silberberg

Social media is a double-edged sword, and this applies both to engagement and listening equally. Social CEOs are applying this type of thinking not just to themselves, but to their entire organizations.