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Language Strategy

Political Ads: America's not really listening anymore

Michael Maslansky | Posted 12.01.2012 | Politics
Michael Maslansky

Political advertising is a medium long associated with dishonesty and cheap shots--not the most persuasive stuff. But today's ad wars are wasting ad dollars. The skyrocketing sums would be better spent on talking policy without mentioning any party or any hot-button political words.