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Latino Marketing

Why Latino Networks and Publications Are Tanking

César Vargas | Posted 05.22.2014 | Latino Voices
César Vargas

Most of these Latino entities that are tanking tend to be relatively conservative. Because, you know, they're afraid to offend mami and papi. So they take zero to no risks producing or promoting over-the-top content. The stuff that tends to go viral.

Why Disneyland Wants More Latino Visitors

The California Report | Susan Valot | Posted 01.23.2014 | Latino Voices

By the time California rings in 2015, it'll have a new demographic face. Demographers predict in the coming months, the state's Hispanic population wi...

Winning Hispanic Customers Takes A Little Homework

The Durham News | Virginia Bridges | Posted 10.11.2013 | Latino Voices

DURHAM — Iris Ramírez Reese made a promise to right a wrong after she asked a Food Lion employee where she could find traditional Puerto Rican seas...

The Latino Market Is Open. Really.

Lizelda Lopez | Posted 06.15.2013 | Latino Voices
Lizelda Lopez

The U.S. marketer's Latino dilemma in a nutshell: When it comes to reaching Latinos, U.S. marketers are being severely hampered by a set of very false assumptions.

Advertisers Act To Engage With Rapidly Changing Hispanic Consumers

Posted 03.29.2012 | Latino Voices

It's not new news that the U.S. Hispanic population represents important sales and marketing opportunities. With Latino purchasing power surpassing $1...

Dulce De Leche Cheerios: Latest Bid To Tap Ever-Expanding Latino Market

Posted 12.27.2011 | Latino Voices

Nothing speaks to Latino tradition like food. Recipes are passed from generation to generation. So when HuffPost Latino Voices heard that Cheerios was...

Latinos and the Census: A $1 Trillion Business Game-Changer.

Roberto Ramos | Posted 05.25.2011 | Business
Roberto Ramos

Politicians should not be the only ones addressing this demographic game-changer, so should companies looking for growth opportunities.