Will.i.am's ability to spot unmet needs and new opportunities, then act on his observations, has transcended even his activities as a musician. His latest venture: A whole new line of cutting edge mobile technology products in fact.

As more end users begin to adopt smartphones and tablets for personal use -- they quickly begin to see the value that these smart devices can have in their professional lives.

One of the main points that Ballmer and de la Vega kept driving was that "Windows Phone 7 is your phone." The mobile OS is designed to keep you in touch with the people who mean the most to you.

As Steve Jobs says, you can't connect the dots looking forward, you can only connect them looking backward. A product like the iPad, can be said to have 'changed the game' only after the game, has, in fact, changed.

When I held the iPad in my hand at the launch today, it felt like a friend already. That is a good start for a relationship with a device, however intimate it will be.