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Left Brain Thinking

Why It's Tough to Innovate in Business: We're "Left-Brained"

Bill Donius | Posted 01.20.2013 | Business
Read More: Strategy, Brain, Strategy Consulting, Problem Solving, Business News, Small Business News and Trends, Brain Science, Right Brain Thinking, Left Brain Thinking, Management, Business News
Bill Donius

Neuroscientific research indicates that it becomes increasingly difficult to break out of our existing mindsets. Fortunately, however, it is still possible to train our brains to think differently without either dropping acid or traveling to India. (If you've read Steve Jobs' biography, you'll understand.)

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Making the Left- & Right-Brain Work Together: It's Good Business

Hamish McLennan | Posted 05.25.2011 | Business
Read More: Young and Rubicam, Right Brain Thinking, Left Brain Thinking, Hamish Mclennan, Business Marketing, Business News
Hamish McLennan

The business of marketing is being driven by two seemingly contradictory impulses. Marketers know painfully well that engaging consumers is not only what you know, but how you express it.

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