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Left Brain Thinking

Right-Brain, Left-Brain is Dead; Long Live Bernbachism

Nick Jefferson | Posted 02.02.2014 | Business
Nick Jefferson

He is the sober, cold light of day that reminds us that no matter how 'inspired' last night's conversation in the pub, we've now actually got to something about it.

Why It's Tough to Innovate in Business: We're "Left-Brained"

Bill Donius | Posted 01.20.2013 | Business
Bill Donius

Neuroscientific research indicates that it becomes increasingly difficult to break out of our existing mindsets. Fortunately, however, it is still possible to train our brains to think differently without either dropping acid or traveling to India. (If you've read Steve Jobs' biography, you'll understand.)

Making the Left- & Right-Brain Work Together: It's Good Business

Hamish McLennan | Posted 05.25.2011 | Business
Hamish McLennan

The business of marketing is being driven by two seemingly contradictory impulses. Marketers know painfully well that engaging consumers is not only what you know, but how you express it.