Competitors, who may not appear as such today, could be partners of tomorrow. The industry needs to step up to the challenge of new ways of working and realize its unique strengths and capabilities, while recognizing those of possible partners.
It had only been a couple of months since I had been diagnosed with ALS, but I was constantly reminded of how few people have actually ever heard of the disease. To say this was frustrating is the PG version of my feelings toward the issue. This sparked the creation of A Life Story Foundation.