Levelup

Nate C. Hindman

As Daily Deals Evolve, Startups Look To Solve 'The Groupon Problem'

HuffingtonPost.com | Nate C. Hindman | Posted 11.23.2011

Consider it the daily-deal gold rush. First, there was Groupon's much-anticipated IPO in early November, which valued the market leader at $12.7 billi...

Groupon Rewards Program: The Top 3 Things Merchants Misunderstand

Seth Priebatsch | Posted 12.20.2011

Seth Priebatsch

Never one for subtle movements, Groupon's come out swinging at loyalty. Unfortunately for Groupon, just shouting "loyalty" a bunch of times doesn't make it true. My message to merchants is this: Don't fall for this latest daily deal [Grou]Ponzi scheme.

How To Keep Customers Coming Back

Seth Priebatsch | Posted 07.10.2011

Seth Priebatsch

Loyalty programs are an effective way to reward your most frequent customers. In other words -- you should definitely have one.

Use Game Mechanics To Build Customer Loyalty

Seth Priebatsch | Posted 06.14.2011

Seth Priebatsch

Game mechanics are more than just a way to have fun with your customers -- they can also solve real problems. If you're not thinking of your customers as gamers yet, you're missing out on all the fun.

SVNGR Founder At SXSW Interactive: Why We'll All Be Playing Games Soon

Phil West | Posted 05.25.2011

Phil West

The next decade, in Priebatsch's view, will be dedicated to the game layer, which will build upon the social network, and give us the potential to meet a number of issues head-on -- including issues that have indeed been created by the formation of the social network.