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Levis

Storytelling Returns to Marketing

John P. David | Posted 07.21.2014 | Media
John P. David

With the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention.

LOOK: Iconic Jean Company Introduces Gay Pride Line

The Huffington Post | Curtis M. Wong | Posted 06.14.2014 | Gay Voices

One of America's most iconic clothing companies is introducing a special new line, just in time for LGBT Pride Month. The Levi's Pride collection ...

11 Reasons Why You Need Do To Wash Your Jeans More Than Once A Year

Ronna Benjamin | Posted 06.06.2014 | Fifty
Ronna Benjamin

Last week, Chip Bergh, the CEO of Levi Strauss & Company, caused quite a stir. In response to a question about how often we should wash our jeans, he admitted that he hadn't washed the jeans he was wearing in a year. Really, a whole year.

Levi's CEO: 'Don't Wash Your Jeans'

The Huffington Post | Carly Ledbetter | Posted 05.22.2014 | Style

Apparently, part of the Levi's mantra includes not washing your jeans. Chip Bergh, the CEO of Levi Strauss, recently spoke out about his laundry h...

Let Your Underwear Decide Your Look

Michael Kleinmann | Posted 05.28.2014 | Style
Michael Kleinmann

Just as breakfast is the most important meal of the day, we firmly believe that underwear is the most important article of clothing.

Ad Agencies: The Perfect Start-up Incubator. Or Are They?

Simon Higby | Posted 01.23.2014 | Business
Simon Higby

Shouldn't it follow that these should be the best place for new businesses to start? New inventions, new platforms, new products should be flowing out of the doors of every agency like water from a tap. Today, it's not like that.

Top-Secret Memo Shows Why the 49ers Chose Levi's for Their New Stadium Name

San Francisco magazine | Posted 07.13.2013 | San Francisco
San Francisco magazine

It has come to my attention that six companies have submitted serious bids for the naming rights to our new Santa Clara stadium. I've posted the shortlist below, complete with my argument "for" or "against" each contender.

Brands in the Buff

Catherine Richardson | Posted 05.15.2013 | Business
Catherine Richardson

Brands make a huge effort to ensure that consumers recognise and remember their name and their products. As a result we are constantly bombarded with new names and advertising campaigns.

China in 2013: The Confidence Game

Tom Doctoroff | Posted 02.10.2013 | Business
Tom Doctoroff

Will the fifth generation of leadership led by President Xi Jinping and Prime Minister Li Keqiang, signal China remains future-focused? Will they make moves to manage intra-Party conflicts of interest that, to date, have precluded meaningful political and economic reform?

The Fight Against Unemployment

Jim Gibbons | Posted 02.02.2013 | Impact
Jim Gibbons

As the holiday season kicks into full gear and our economy continues to swing upwards, let's be sure to remember that every American deserves the chance to reach self-sustainability through the power of work.

Did Levi's Twist Its Model's Legs Around?

Posted 09.29.2012 | Style

What better way to liven up your rainy Friday than with a humorous Photoshop fail? This new image from Levi's, brought to you courtesy of Photoshop Di...

Catherine New

You Can't Afford To Buy American

HuffingtonPost.com | Catherine New | Posted 09.18.2012 | Money

To be all-American these days is a luxury proposition. A pair of domestic-made 501 Levi's? Those cost a cool 178 bucks. In cowboy terms, that's a boon...

Did You Go Shopping This Weekend?

The Huffington Post | Dana Oliver | Posted 10.11.2012 | Style

On the weekends, we Stylelist editors practice what we preach, which entails scouring flea markets, shopping online and occasionally pulling the trigg...

Greenspiration: The Innovative Ways That Companies Are Making Textile Recycling Fun

Mattias Wallander | Posted 10.03.2012 | Green
Mattias Wallander

Textile recycling is the right thing to do -- for the sake of our own closets and for the wider world -- so how can we make it less of a chore, and more fun, for everyone?

Alice Hines

J.C.Penney Turns Into Mini-Boutiques

HuffingtonPost.com | Alice Hines | Posted 10.11.2012 | Style

A hundred shops are better than one, according to J.C. Penney. On Monday, the department store opened the first of its new stores within stores, a ...

Alice Hines

J.C.Penney Ditches Cash Registers, Chops Stores Into Mini-Boutiques

HuffingtonPost.com | Alice Hines | Posted 07.25.2012 | Business

A hundred shops are better than one, according to J.C. Penney. On Monday, the department store opened the first of its new stores within stores, a ...

Talkin 'Bout My Jeaneration

Abe Gurko | Posted 10.11.2012 | Style
Abe Gurko

The fact remains that people have a deep, meaningful, even conjugal, relationship with their jeans. A favorite pair of jeans might be harder to part with than (perhaps) a loved one.

How to Build a Brand That Gets Both Music & Style

Joah Spearman | Posted 06.05.2012 | Style
Joah Spearman

Don't hop around to whatever band or musician is on the top of the Billboard chart just because that is where the conversation seems to be going. Focus on treating your brand like a person, a person who genuinely loves music and discovers new music the way a true fan does.

WATCH: Matt Damon Talks International Water Week

Jonathan Kirby | Posted 06.26.2012 | Green
Jonathan Kirby

In the spirit of World Water Week, Levi Strauss & Co. -- in partnership with Water.org -- invites you to help us raise awareness for the 1 billion people worldwide who lack access to water.

The Faithful Shopper: Gifts for Guys

Faith Hope Consolo | Posted 04.30.2012 | New York
Faith Hope Consolo

It's Leap Day! The date when by tradition, women can propose marriage to the men in their lives. Of course, women have been disregarding this for years, but today is a perfect excuse to buy a gift for your favorite guy.

The Faithful Shopper: New Year's Wishes

Faith Hope Consolo | Posted 02.28.2012 | New York
Faith Hope Consolo

Here are some retail events I'd like to see in the year(s) ahead. Some are more likely than others, but the holidays are a time for dreaming, aren't they?

PHOTOS: Meet The Newest Absurd Denim Hybrid

The Huffington Post | Ellie Krupnick | Posted 12.17.2011 | Style

Jeans, it seems, can no longer just be jeans. They must be jeggings or JeanPants (that's denim underwear) or Pajama Jeans or the ever-inventive joggs....

WATCH: The Most Eighties-tastic Commercials Ever

Huffington Post | Emily Singer | Posted 11.01.2011 | Style

Ever since reading the news about Jordache's new throwback TV commercials, which chronicle Jordache denim looks from the Farrah Fawcett-inspired Seven...

It All Adds Up

Jim Gibbons | Posted 10.09.2011 | Impact
Jim Gibbons

Two billion pounds of used goods that aren't clogging up landfills have helped put 2.4 million people on the path toward self-sufficiency. That's what the Donate Movement is all about.

MOCA and Levi's Celebrate Film, Fashion, Food and Art

Hellin Kay | Posted 09.13.2011 | Arts
Hellin Kay

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