Levis

How to Build a Brand That Gets Both Music & Style

Joah Spearman | Posted 04.05.2012

Read More: John Varvatos, The Gap, Style, Nike, Style X, Levi's, Betsey Johnson, Dickies, Music, Converse, Sxsw, Style News
Joah Spearman

Don't hop around to whatever band or musician is on the top of the Billboard chart just because that is where the conversation seems to be going. Focus on treating your brand like a person, a person who genuinely loves music and discovers new music the way a true fan does.

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WATCH: Matt Damon Talks International Water Week

Jonathan Kirby | Posted 04.26.2012

Read More: Video, World Water Day, Water, Levis Waterless, Water Day, water.org, Matt Damon, Matt Damon Water, Water Crisis, Levis, International Water Day, Bblog-levi4, Green News
Jonathan Kirby

In the spirit of World Water Week, Levi Strauss & Co. -- in partnership with Water.org -- invites you to help us raise awareness for the 1 billion people worldwide who lack access to water.

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The Faithful Shopper: Gifts for Guys

Faith Hope Consolo | Posted 04.30.2012

Read More: Topman, Southern Hospitality, Milan, If Soho, Billy Reid, Brad Pitt, Ipad 3, Briefcases, Timepieces, South, Marilyn Monroe, England, Chinos, Jason Wu, Topshop, Kate Moss, Bangles, Gq, February, Alabama, Rings, Hugo Boss, Jack Spade, Diamond District, Diamonds, Trax NYC, John Lobb, Florence, Levis, UK, United Kingdom, Denim, Dries Van Noten, Kate Middleton, Maison Martin Margiela, Naples, Georg Jensen, Pippa, Tiffany, Mens, Menswear, Giorgio Armani, Ann Demeulemeester, Italy, Prince William, Belt Buckles, Watches, Chains, Wallets, New York City, Esquire, Jewels, Cesare Attolini, Junya Watanabe, Leap Year, Kate Spade, David Yurman, Leap Day, Rolex, Faith Hope Consolo, Versani, Barney?S, Men?S, Triumph Motorcycle, Toywatch, Cartier, Bulgari, Hermes, Diesel, Christian Dior, Cerruti I88I, Baume & Mercier, Dolce & Gabbana, Azzaro Watches, Tag Heuer, Fossil, Christian Bernard, Dkny, Movado, Officina Del Tempo, Burberry, Chanel, IWC Watches, Michael Kors, Gucci, Callaway, Casio, Harley Davidson, Thierry Mugler, Concord, Skagen Watches, Swiss Army, Emporio Armani, Lucien Piccard, Raymond Weil, Dunlop, Technomarine, Invicta, Girard-Perregaux, Ebel, Charriol, Breitling, Croton, Bulova, Corum, New York News
Faith Hope Consolo

It's Leap Day! The date when by tradition, women can propose marriage to the men in their lives. Of course, women have been disregarding this for years, but today is a perfect excuse to buy a gift for your favorite guy.

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The Faithful Shopper: New Year's Wishes

Faith Hope Consolo | Posted 02.28.2012

Read More: 34th Street, Victoria's Secret, Jcpenney, Lord & Taylor, Retail, Nordstrom, Coach, Columbus Circle, 2012, Harrods, Wtc, Faith Hope Consolo, Walmart, East New York, Lush, Esprit, Who.a.U., Mayor Bloomberg, Trends, Macy's, Desigual, Subway, Lower Manhattan, Mta, Bergdorf Goodman, 2011, Tourists, Second Avenue Subway, Tourism, Macys, World Financial Center, Times Square, Dining, Swarovski, Restaurants, Hudson Yards, Saks, World Trade Center, Macy?S, Zara, Uniqlo, New York City, New Years Eve, New Years, Christmas, Bloomingdales, Levis, Bloomies, Happy New Year, New York News
Faith Hope Consolo

Here are some retail events I'd like to see in the year(s) ahead. Some are more likely than others, but the holidays are a time for dreaming, aren't they?

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PHOTOS: Meet The Newest Absurd Denim Hybrid

The Huffington Post | Ellie Krupnick | Posted 12.17.2011

Read More: Jeans, Denim Hybrid, My First Levi's, Jeggings, Levis, Style News

Jeans, it seems, can no longer just be jeans. They must be jeggings or JeanPants (that's denim underwear) or Pajama Jeans or the ever-inventive joggs....

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WATCH: The Most Eighties-tastic Commercials Ever

Huffington Post | Emily Singer | Posted 11.01.2011

Read More: 80s Clothing Commercials, Video, Commercial, Jordache, Lee Jeans, Levi's, L'eggs, Wranglers, Gap, Calvin Klein Jeans, Womens Fashion, Calvin Klein, Hanes, Clothing Commercials, Style News

Ever since reading the news about Jordache's new throwback TV commercials, which chronicle Jordache denim looks from the Farrah Fawcett-inspired Seven...

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It All Adds Up

Jim Gibbons | Posted 10.09.2011

Read More: Donate Movement, CLASSY Awards, Goodwill Industries, Gap, Dresscue Me, Guidestar, Goodwill, Goodwill Industries International, Planet Green, Levi's, Family Circle Magazine, Stay Classy, Stay-Classy, Jim Gibbons, Hanes, Impact News
Jim Gibbons

Two billion pounds of used goods that aren't clogging up landfills have helped put 2.4 million people on the path toward self-sufficiency. That's what the Donate Movement is all about.

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MOCA and Levi's Celebrate Film, Fashion, Food and Art

Hellin Kay | Posted 09.13.2011

Read More: Levi's Workshops, Levi's, Art in the Streets, Chef Ludo Lefebvre, LA Food, Kogi Truck, Food Trucks, Art in the Streets Exhibit, Chef Roy Choi, Moca, Arts News
Hellin Kay

2011-07-14-bikeimagepull.jpg

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Lucas Kavner

Breaking World Records For A Cause

HuffingtonPost.com | Lucas Kavner | Posted 09.06.2011

Read More: Australia-Drought, Australia, Water Issues, Sam Williams, Blue Planet, Greatest Person of the Day, Physical Fitness, Water Awareness, Katie Spotz, World Records, Atlantic Ocean, Success and Motivation, Marathons, Woodrow Wilson College, Levis, Motivational-Success, Impact News

Katie Spotz speaks with a surprising serenity when reflecting on the incredible feats she's already accomplished at 24 years old. Spotz is so calm...

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Shepard Fairey Meltdown: Paparazzi Are Street Artists Too

Mat Gleason | Posted 08.15.2011

Read More: Levi's, Moca, Tmz, Shepard Fairey, Street Art, Joshua Katz, Geffen Contemporary, Paparazzi, Levi's Film Workshop, Celebrity, Obey, Arts News
Mat Gleason

What is the difference between graffiti and paparazzi? Both are annoying invasions of public space. Whenever a cry to regulate either of these behavio...

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Rise Up, Men, to the Glorious High-Waisted Pant!

Cator Sparks | Posted 08.16.2011

Read More: Robert Bryan, Jean Cocteau, Purple Label, Jacques Dutronc, Doyle Mueser, Picasso, Nick Wooster, High Waisted Pants for Men, Fred Astaire, Levis, Ralph Lauren, Style News
Cator Sparks

High-waisted is the way to go. My legs look Amazonian in length, my posture is perfected and my silhouette is much more streamlined.

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What The Gap Needs Now, Is Love Sweet Love

Abe Gurko | Posted 07.10.2011

Read More: Nylon, Terry Richardson, Target, Ryan Kwanten, Selma Blair, Tweet, Cfda, Hamptons, Made in America, Levi's, Patrick Robinson, MAC & MILK, CFDA Awards, Interview, Tumblr, Style News
Abe Gurko

The news that Patrick Robinson was fired last week from the Gap was not that shocking. The Gap has had a few cute moments since Patrick arrived on the...

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More Businesses, Consumers Work To Stem Human Trafficking

Mickey Goodman | Posted 05.25.2011

Read More: Walmart, Old Navy, Gap, Nike, Levi's, Ecpat-USA, Abercrombie & Fitch, Banana Republic, Human Trafficking, U.S. State Department, Best Buy, Slave Labor, Advocacy, Activism, Veterans, Impact News
Mickey Goodman

Companies are not powerless bystanders. Businesses play a crucial role in ensuring slave labor doesn't infect the products we buy. But it can be an uphill battle.

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Levi's Debuts Ex-Girlfriend Jeans (PHOTOS, POLL)

Posted 05.25.2011

Read More: Levi's, Poll, Fashion, Levi's Ex-Girlfriend Jeans, Ex-Girlfriend Jeans, Style News

We've heard of the boyfriend jean -- low slung, baggy, a little ripped, kind of like you stole your man's pants and decided to wear them out with high...

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The Hidden Meanings Behind Brands' Favorite Numbers

walletpop.com | WalletPop | Posted 05.25.2011

Read More: Rolling Rock, Kfc, Jack Daniels, Dr Peper, Brand Numbers, 409, Heinz, Levis, Brands, Business News

in the 1870s, when Levi Strauss invented his famous blue jeans, they were known simply as "XX." Two decades later, they were given the lot number "501...

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Levi's Brand Is Better Than Yours

Mihal Freinquel | Posted 05.25.2011

Read More: Style News, Carl Chiara, Water, Phillip Angert, Sustainable Fashion, The Duke Spirit, Levis, Style News
Mihal Freinquel

Levi's never fails to impress me. They have achieved a unique status in the fashion world that most brands cannot even dream of: being able to keep th...

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Insanity over obscenity

Marshall Fine | Posted 05.25.2011

Read More: Dance Your a** Off, Kick-Ass, Douchebag, Louie, $#*! My Dad Says, Al D?Amato, Rescue Me, Nip/Tuck, Marshall Fine Blog, Levis, Charles Schumer, Mad Men, George Carlin, Shit My Dad Says, Dinner for Schmucks, Bleep My Dad Says, Dance Your Ass Off, Entertainment News
Marshall Fine

You could get whiplash understanding the way we deal with, shall we say, the coarseness of public discourse. On the one hand, you've got an exception...

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To Sell Jeans, Levi's Tells a News Story of Urban Distress

Kirk Cheyfitz | Posted 05.25.2011

Read More: Advertising, Bennetton, Levi's, Marketing, Weiden and Kennedy, Storytelling, Colors, Levi Strauss, Journalism, Media News
Kirk Cheyfitz

Late last month, Levi's, a storied and beleaguered brand, began trying storytelling as advertising, creating original journalism to help drive sales a...

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Levi's letterpress -- real results

Craig Newmark | Posted 05.25.2011

Read More: Levi's, Letterpress, Impact News
Craig Newmark

Hey, the folks doing this, like the Post Family, got a lot of really good work done. My part in the Levi's letterpress thing is pretty much over, ...

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Levi's Print Workshop In The Mission

Piers Fawkes | Posted 05.25.2011

Read More: Mission District, Jeans, Paypal, Retail, Mission, Posure, Workshop, Go Forth, Plaza Adelante, Edible Schoolyard, Denim, Alice Waters, Levi's, Design, Southern E, Katz, Valencia Street, Psfk, San Francisco, Print Workshop, Marketing, Fashion, The Women's Building, Craig Newmark, Levi Strauss, Business News
Piers Fawkes

As part of their workwear promotion, jeans maker Levi's have started a series of workshop programs to engage the local communities. It's part of the c...

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Levi's letterpress printshop in the Mission

Craig Newmark | Posted 11.17.2011

Read More: Levi's, Letterpress, Levi Strauss, Healthy Living News
Craig Newmark

The deal is to use letterpress craftsmanship to communicate via posters, in ways that defy mass production. Levi's Workshops are a series of craft-...

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Twenty Products That Are Cheaper Today Than They Were Ten Years Ago

walletpop.com | Tom Barlow | Posted 05.25.2011

Read More: Sears, Walmart, Bayer Aspirin, Harley-Davidson, Nike, Inflation, James Patterson, Levi's, Starbucks, McDonald's, mint.com, Volkswagen, Nba, Business News

Thanks to inflation, what cost just a buck in 2000 would cost $1.27 today. Happily, the price of some products has not kept up with that inflation; an...

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Green Business Misconceptions Revealed: Wendy's Perceived As Greener Than Nike

The New York Times | SINDYA N. BHANOO | Posted 05.25.2011

Read More: Climate Counts, Nike, Public Green Image, Wendy's, Maddock Douglas, Levi's, Green Business, Green Business Practices, Nike Trash Talk Shoe, Ge, Green News

According to a recent report, released last week by Maddock Douglas, a business consultancy based in Chicago, some companies with extensive green prac...

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The Skinny Jeans Debate, Part Two: How to Wear Skinnies When You've Got the Lady Curves

Mihal Freinquel | Posted 05.25.2011

Read More: Style, H&M, Urban Outfitters, Uniqlo, Rules for Wearing Skinny Jeans, Bdg Jeans, Fashion, Skinny Jeans for Plus Size Girls, Skinny Jeans on Curvy Girls, Zara, Levis, Rock and Republic, Plus Size, Style News
Mihal Freinquel

I know there is some hesitation among thicker girls to wear skinny jeans, but I'm here to put your fears to rest. But in order to do so, I'm going to tell you the same thing I told the fellas.

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The Best Worst Commercials You've Never Seen

Charlotte Hilton Andersen | Posted 05.25.2011

Read More: Ads, Bill Clinton, Ikea, Worst Commercials, Sperm, Guns, Levis, Banned Commercials, Commercials, Xbox 360, Advertising, The Matrix, Lorenzo Lamas, Marketing, Condoms, Hitchhiker, Scream, 7-Up, Durex, Media News
Charlotte Hilton Andersen

7-Up. Condoms. Levis. Condoms. XBOX 360. More Condoms. Beer. And... Viagra. No, this isn't Bill Clinton's shopping list. These are just some of the products whose commercials have been recently banned -- And I have no idea why.

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