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Lexicon Branding

How Far Will Your Brand Stretch?

Marc Hershon | Posted 09.13.2011 | Business
Marc Hershon

There's no substitute for thinking through the creation of your trademark, the strategy behind its launch and maintenance, and the many places where it might (and should) appear.

Brands Just Want to Be Friends

Marc Hershon | Posted 05.25.2011 | Business
Marc Hershon

Just as protecting one's good brand name requires attention, companies need to also be aware of how their name is being used -- and recognize when it may be time to get a little friendlier.

How iPad Is Naming the Game

Marc Hershon | Posted 05.25.2011 | Technology
Marc Hershon

Lots of pundits took their potshots at the iPad as it was first coming to market in early last year. Now, a year later, with Apple reportedly having sold 15 million of the devices, no one's laughing.