A friend and her husband recently took the scenic route from Colorado back to their home in New York, making interesting stops along the way. Knowing how strongly I feel about the importance of eating well, exercise, and keeping weight at a reasonable level, she sent me this description of what she saw at one of the places they stopped to eat lunch, somewhere in the midwest.
This week, I had a chance to talk with Will Paley, Trend Strategist at JWT, about the ad agency's 'Meet The New Family' research study. It was clear from the report that boomers are playing a major role in the evolving family structure both in the USA and abroad. 'The family is such an important concept around the world,' said Will. 'What it means to be a family is changing. Boomers are an untapped opportunity.'
In front of us, piled on a highly glossed wooden table, was an assortment of keys, lipsticks, mascaras, and hand creams. There was one tube of foot cream, two bottles of Advil, one bottle of Excedrin, and assorted prescription drugs. There were tea bags, nail files, perfume, hair brushes, make up, one extra large bobby pin, a dozen hair elastics, pens, and several bottles of hand lotion.