Just because your brand has equity which has been built up over a long period of time, this does not mean its reputation is safe. Reputation can be tarnished in the blink of an eye, often to the point of no return.
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Most people associate Listerine with bad breath, but it was invented as a cure for gonorrhea.
That was 133 years ago, and besides being a cure for ...
(Un)luckily for some, the English language is chock-full of eponyms -- proper names that have slipped into general usage as other forms of speech.
Blues harmonica player and singer Little Walter died over forty years ago, but his influences still can be heard in many blues-rock recordings that employ the instrument.
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