A frequent question I get is, "How's everyone at the Foundation doing?" The truth is, it's been rough. None of us anticipated the rapid and radical changes that are now the new normal. But we're dusting ourselves off and keeping the focus where it should be: helping people with cancer today.
Livestrong will survive and thrive. The millions and millions of cancer survivors and caregivers globally will also thrive because thrive is what we do. But Armstrong's children deserve more than anyone in this entire story.
The attendees at the Social Venture Network (SVN) conference ranged from first-time entrepreneurs to CEOs of major corporations to some of the industry's leading investment advisors and marketing firms.
Nike is a pioneer in endorsements, going as far as developing brands within its brand. The payoff has been huge, but the risk is high when hundreds of millions of dollars are invested in the reputation of fallible individuals.
As nonprofits, we seek a diversified and balanced portfolio, so that if one revenue stream should wane, the others are strong enough to pick up the slack. But we must be careful from whom and where we might accept corporate contributions.