We dreamed of a shop focused on seasonal quality coffees, but like our parents once set strict rules around chores and eating our vegetables, the federal, state and city government set strict regulations around business building. Realizing the dream of our perfect coffee shop felt blocked by complicated and cumbersome rules and process.
A focus on the neighborhood economy will have dramatic positive effect on the national economy and potentially the global economy. As buyers, let's explore our neighborhoods and support the businesses around us. As business owners, let's have more simple discussions about what works, and what needs to be fixed.
As customers increasingly begin the buying process online, the entire sales cycle has changed. Trust and authenticity are no longer established exclusively through handshakes and face-to-face meetings. Online reviews serve as a powerful signal of quality and drive purchasing decisions before a first meeting is even won.
Today, on-demand delivery is common for busy professionals and urbanites with a couple of clicks on a web site or through the tap of an app. Delivery helps drive revenue for local businesses, such as restaurants, across the U.S. by reaching more customers in the neighborhood. This new delivery focused mindset makes up Gen D -- the delivery generation.