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Local Business

Five Ways to Make Holiday Marketing a Year Round Activity

Court Cunningham | Posted 12.15.2014 | Small Business
Court Cunningham

Here are five ways that you can focus on improving business during the holiday season, and tips on how to continue these activities even after every gift has been opened and the leftovers are gone.

My Request to Local Businesses: Keep Complaining

Sharon Rowlands | Posted 11.25.2014 | Small Business
Sharon Rowlands

As CEO of a digital marketing company, I know all too well that local businesses are NOT happy with the online marketing industry as a whole.

No Online Marketing Budget? Use These 7 Tips to Grow Your Business In-House.

Jonathan Long | Posted 11.17.2014 | Small Business
Jonathan Long

Every small business would love to dive head first into online marketing, but many hit a roadblock when exploring the many options available: their budget.

Local SEO: Focus on Traffic, Not Rankings.

Jonathan Long | Posted 12.08.2014 | Small Business
Jonathan Long

Useless reports full of graphs and rankings are not the metrics that matter when determining how effective a local SEO campaign is.

Real Prosperity Starts Here

Michelle Long | Posted 11.03.2014 | Impact
Michelle Long

After decades of single bottom-line decisions made in board rooms thousands of miles away from the people who are impacted by them, a grassroots upwelling of local businesses has taken matters into their own hands.

Chelsea's Legendary Alan's Alley Video Reopens... Here's Why It Matters

Christopher Lee Nutter | Posted 10.12.2014 | New York
Christopher Lee Nutter

Alan's Alley is more than a store -- it's a real New York experience, and a precious Chelsea treasure. If you are a New Yorker -- and especially if you live downtown -- here's why you should drop by the new location.

The Welcoming Project: Promoting Businesses That Welcome Everyone

Ty McCarthy | Posted 05.25.2014 | Gay Voices
Ty McCarthy

An Oklahoma non-profit is pouring water on the 'right to refuse' prairie fire that is spreading across the United States. Dr. Meredith Worthen, Assist...

7 Ways to Give Back While You Travel

Adam Pervez | Posted 05.10.2014 | Travel
Adam Pervez

Traveling is one of life's biggest privileges. Adventures and experiences of a lifetime are ripe for the picking on all seven continents and people often ask me how they can give back while they travel. Here are some suggestions.

Taking Photos in Front of Your Business Earns Them Bragging Rights

Kare Anderson | Posted 04.02.2014 | Business
Kare Anderson

Spurring passersby to take photos or videos in front of your business can pull them through the door and pull columnists to cover "our" story. "Th...

Remember Your Favorite Small Business This Holiday Season

Gary Shapiro | Posted 01.29.2014 | Small Business
Gary Shapiro

The men and women who launch these businesses are examples of entrepreneurship and models of the American dream. Their innovations make our neighborhoods better places to live and strengthen our economy. Remember them and shop local on November 30 -- and throughout the year.

7 Strategies Local Businesses Can Use to Engage College Students

Libby Oellerich | Posted 01.23.2014 | Small Business
Libby Oellerich

If students can "physically" interact with your brand and understand your link to campus life, you've got their attention. Provide your social media contact first.

Notes From a Coffee Shop

Scott Carey | Posted 01.23.2014 | Impact
Scott Carey

We dreamed of a shop focused on seasonal quality coffees, but like our parents once set strict rules around chores and eating our vegetables, the federal, state and city government set strict regulations around business building. Realizing the dream of our perfect coffee shop felt blocked by complicated and cumbersome rules and process.

The Resurgence of Local Business in America

Jack Dorsey | Posted 01.23.2014 | Impact
Jack Dorsey

A focus on the neighborhood economy will have dramatic positive effect on the national economy and potentially the global economy. As buyers, let's explore our neighborhoods and support the businesses around us. As business owners, let's have more simple discussions about what works, and what needs to be fixed.

Reviews Equal Revenue: 4 Times Trust Drives Conversions in the Sales Cycle

Jay Gierak | Posted 11.11.2013 | Small Business
Jay Gierak

As customers increasingly begin the buying process online, the entire sales cycle has changed. Trust and authenticity are no longer established exclusively through handshakes and face-to-face meetings. Online reviews serve as a powerful signal of quality and drive purchasing decisions before a first meeting is even won.

It's Small Business Week! Here's 5 Ways To Show Your Support

Forbes | Ty Kiisel | Posted 06.19.2013 | Small Business

Forbes Since 1963 when President John F. Kenney first officially introduced Small Business Week, every president has signed the proclamation to rec...

Local Businesses Growing With Gen D (Generation Delivery)

Jed Kleckner | Posted 07.20.2013 | Small Business
Jed Kleckner

Today, on-demand delivery is common for busy professionals and urbanites with a couple of clicks on a web site or through the tap of an app. Delivery helps drive revenue for local businesses, such as restaurants, across the U.S. by reaching more customers in the neighborhood. This new delivery focused mindset makes up Gen D -- the delivery generation.

Social Enterprise and Earned Income Strategies: Adding More "Bottom Lines"

Brooklyn Workforce Innovations | Posted 02.07.2013 | Impact
Brooklyn Workforce Innovations

2012-11-13-jrlogo300x60.gifAt a time when government support for workforce development is waning and private philanthropic funding continues to become more competitive, creating triple - or even quadruple - bottom lines at a social enterprise is more critical than ever before.

Using Customer Reviews as a Marketing Opportunity

Hulya Aksu | Posted 04.08.2013 | Small Business
Hulya Aksu

The best marketing starts with what's already in front of you. Focus your energy and attention on the method that gives you the actual customers. If it sounds easy, it's because it is.

Why We Can't Counter Corporate Power by Being Better Shoppers

Stacy Mitchell | Posted 02.13.2013 | Business
Stacy Mitchell

Choosing independent businesses and local financial institutions is a great idea. But a purely consumer-oriented response won't get us where we need to go, in part because it fails to fully grapple with how we got here in the first place.

How the Online Marketing Industry Is Impacting Local Businesses

Zev Gotkin | Posted 12.24.2012 | Small Business
Zev Gotkin

As small and local businesses enter increasingly competitive markets, meeting consumers where they already are -- on the Web -- is one marketing tactic they simply can't afford to ignore.

Local Food Production for the Future

Chris Covelli | Posted 11.07.2012 | Home
Chris Covelli

As I look around my Midwestern countryside at the hundreds of thousands of acres of corn being cut early for silage instead of grain as was intended, it only further irritates my sensibility regarding how we use our land -- as a culture and a society.

A New Walmart Can Cost The Surrounding Community Millions

The Huffington Post | Alexander Eichler | Posted 04.25.2012 | Business

Let's say a new Walmart is opening in your town. Should you be worried? According to recent research from a Seattle-area advocacy group, the answer...

Before It's Too Late: Rethinking the Daily Deals Business Model

Dave Gilbertson | Posted 06.19.2012 | Small Business
Dave Gilbertson

In the meteoric rise of the deals industry, local merchants have found that they receive once-and-done boatloads of deal-seekers. It's a world set up for the deal providers' success, not the local merchants,' and it must change.

Niles, IL: How Local Car Dealers Survived, Thrived

niles.patch.com | Posted 03.05.2012 | Business

“We were in competition with ourselves. We were all offering a different version of the same vehicle."...

Keeping Local Business Afloat

Lita Smith-Mines | Posted 04.16.2012 | New York
Lita Smith-Mines

"I came here to spend money!" exclaimed a visitor to the recent Long Island Boat Show. She told me that she received her first raise in three years and she was embarking on a one-woman operation to help our local economy.