Local Media

Why Regional Pitching Can Leverage Big Success

Penny C. Sansevieri | Posted 09.04.2011

Penny C. Sansevieri

With all the talk of Facebook, Twitter, blogging and other social media, we often forget how we used to promote a book: locally. Many books that hit big success did so by building a regional buzz.

Local Media Find "Chrome Lining": Dealership Closures Not Impacting Auto Ads As Badly As Expected

New York Times | STEPHANIE CLIFFORD | Posted 05.25.2011

The situation is not as bad as it could be because the strong dealers, usually the biggest advertisers, largely kept their franchises. And many of ...