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Location Based Marketing

Wi-Fi Tracking: When Sniffing Becomes Snooping

Joe Ross | Posted 11.29.2014 | Technology
Joe Ross

No, I am not talking about the NSA here. I am referencing an emerging class of location-based marketing companies that rely on a cell phone's Wi-Fi signal and a sensor to track customer habits so they can better market and sell to them.

Radio Shack Shows Nonprofits How to Succeed on Foursquare

Joe Waters | Posted 02.07.2012 | Impact
Joe Waters

One area in which Radio Shack is winning big is on Foursquare. It started the summer of 2010 when Radio Shack joined the location-based service.

People Still Wary Of Sharing Their Whereabouts

nytimes.com | CLAIRE CAIN MILLER and JENNA WORTHAM | Posted 05.25.2011 | Technology

Internet companies have appropriated the real estate business's mantra -- it's all about location, location, location. But while a home on the beac...