Location-based technologies are allowing businesses to create meaningful engagement with consumers. Used properly, there are some revolutionary ways to deepen the relationship that will benefit both groups without compromising privacy.
Did you know that every time you use your cell phone to check email, send a text or make a call, your cell phone relays your location to the cell phone company? And that the company keeps your data for months?
It's just the beginning, guys. Every breath you take. Every move you make. Every bond you break, every step you take, Apple will be watching you. Unless you find the well-hidden option, that is.
SAN FRANCISCO -- Google Inc. is going to let people with home wireless networks decide whether they want to be lumped into a system that helps pinpoin...
What we've learned in the past decade is that brands that want momentum, relevance and reach must ensure they are digital to the core. That means a lot more than having a cool website.
SEOUL, South Korea -- A South Korean lawyer who is an avid user of the iPhone is waging a privacy battle against Apple Inc. over the device's tracking...
Senators Al Franken (D-Minn.) and Richard Blumenthal (D-Conn.) introduced on Wednesday legislation that takes aim at location-aware devices and apps a...
Following a heated row over smartphone location tracking that culminated in Apple and Google representatives appearing before a Senate Judiciary panel...
At a senate hearing today, Apple and Google defended themselves against allegations that the companies do an inadequate job of protecting user privacy...
WASHINGTON -- The nation's four largest wireless carriers say they obtain customer permission before using a subscriber's physical location to provide...
SAN FRANCISCO -- The revelation this past week that Apple Inc.'s popular iPhone and iPad devices keep files of users' location data raises legal and e...