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Log Line

Positioning: Why Argo Didn't Need a Fat Guy in a Bikini to Win an Oscar

Peter Sheahan | Posted 05.27.2013 | Small Business
Peter Sheahan

In distilling the value of what you bring into a single simple phrase, you force yourself to be razor sharp in communicating your offer. And the sharper you are in refining that value, the easier it is to engage your target market.

Log Line for Your Life

Jen Grisanti | Posted 05.25.2011 | Los Angeles
Jen Grisanti

After working with writers for 15 years, I designed an exercise I call "Log Line For Your Life." A log line is a summation of your story with an emotional hook and a twist of irony.