Logo Design

Doodle 4 Google Contest Winner

South San Francisco, CA Patch | Sean Carlson | Email the Author | 12:56pm | Posted 07.20.2011

He may not be in space yet, but New York City is a pretty good alternative. Seven-year-old Matteo Lopez of South San Francisco is spending the weekend...

Obama's Winning Design Strategy

Ty Fujimura | Posted 06.17.2011

Ty Fujimura

President Obama kicked off his 2012 campaign last week by releasing a video and website urging supporters to "Get In" early. The site sports a handsom...

10 Best Package Designs

Eva Maddox | Posted 05.25.2011

Eva Maddox

The recent unveiling of Starbucks' new logo brings conversation about branding to the mainstream. The new, simplified cup design eliminates the name a...

The Gap's New Logo

Marka Hansen | Posted 05.25.2011

Marka Hansen

Without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision.

PHOTOS: BOTTLE DESIGN: Ten Reasons To Order Wine Based On The Bottle

Posted 05.25.2011

You either are one or know one: that person who may or may not admit to ordering wine based on the beauty of a bottle. If the label is beautiful, it ...

Politics Meets Brand Design: The Story of Obama's Campaign Logo

Ben Arnon | Posted 05.25.2011

Ben Arnon

The Obama campaign logo represents a break from the conventional notions of political logos and candidate branding. Many would argue that it is one of the most innovative political logos of all time.