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Logo Design

The Psychology of Color in Logo Design

Brian Honigman | Posted 03.26.2013 | Business
Read More: Marketing, Logos, Psychology, Color, Infographics, Design, Advertising, Logo Design, Logo Psychology, Psychology Color, Psychology Color Design Infographic, Business News
Brian Honigman

When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey?

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Doodle 4 Google Contest Winner

South San Francisco, CA Patch | Sean Carlson | Email the Author | 12:56pm | Posted 07.20.2011 | Arts
Read More: Whitney Museum of American Art, Google, Illustration, Logo Design, Art, New York, Matteo Lopez, Maria Jauregui-Lopez, Drawing, Design, Branding, Logos, Whitney Museum, Doodle 4 Google, Doodle, Arts News

He may not be in space yet, but New York City is a pretty good alternative. Seven-year-old Matteo Lopez of South San Francisco is spending the weekend...

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Obama's Winning Design Strategy

Ty Fujimura | Posted 06.17.2011 | Arts
Read More: Twitter, Elections 2012, Design, Facebook, Logo Design, Social Media, Politics, Barack Obama, Advertising, Youtube, Marketing, Branding, Web Design, John McCain, Trajan, Slidepollajax, Arts News
Ty Fujimura

President Obama kicked off his 2012 campaign last week by releasing a video and website urging supporters to "Get In" early. The site sports a handsom...

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10 Best Package Designs

Eva Maddox | Posted 05.25.2011 | Arts
Read More: Design, Food Packaging, Sustainability, Brand, Slidepollajax, Kashi, Packaging, Wonder Bread, Sustainable Packaging, Logo Design, Starbucks, Logo, Branding, Food, Starbucks Logo, Arts News
Eva Maddox

The recent unveiling of Starbucks' new logo brings conversation about branding to the mainstream. The new, simplified cup design eliminates the name a...

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The Gap's New Logo

Marka Hansen | Posted 05.25.2011 | Business
Read More: Design, Branding, Gap, Logo-Design, New-Gap-Logo, Gap-Logo, Gap New Logo, The Gap, Marka Hansen, Business News
Marka Hansen

Without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision.

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PHOTOS: BOTTLE DESIGN: Ten Reasons To Order Wine Based On The Bottle

Posted 05.25.2011 | Arts
Read More: Bottle-Design, Slidepollajax, Packaging Design, Slideshow, Wine, Logo-Design, Wine Bottle, Label Design, Wine Bottle Design, Wine Labels, Arts News

You either are one or know one: that person who may or may not admit to ordering wine based on the beauty of a bottle. If the label is beautiful, it ...

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Politics Meets Brand Design: The Story of Obama's Campaign Logo

Ben Arnon | Posted 05.25.2011 | Media
Read More: Carol Cox, Joan Kellogg, Barack Obama Campaign, Politics News, Politics, Obama Logo, Sender Llc, Vsa Partners, Logo, Bobby Calder, Kellogg School of Management, Sol Sender, Barack Obama, Brand Development, Logo Design, Branding, Corporate Logos, Barack Obama Campaign Logo, Mode, Video, Media News
Ben Arnon

The Obama campaign logo represents a break from the conventional notions of political logos and candidate branding. Many would argue that it is one of the most innovative political logos of all time.

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