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Logo Design

"LogoGate": The Identical Logo Fiasco

Alona Elkayam | Posted 01.27.2014 | Business
Alona Elkayam

Two companies in industries that overlap, Mutual Mobile and SquareSpace, have identical logos. This is worse than Emma Stone's 2012 Oscar dress that Nicole Kidman wore five years earlier.

404: Yahoo's Search For Its Identity Not Found

Ken Kilpatrick | Posted 11.09.2013 | Business
Ken Kilpatrick

Choosing a logo as a foundation to build the brand in the midst of a do-or-die turnaround campaign is akin to building a house on sand. It is not going to stand. Yahoo's distracted and misdirected branding focus may have gotten the pundits talking, but it hasn't nor will it solve the company's woes.

The Psychology of Color in Logo Design

Brian Honigman | Posted 03.26.2013 | Business
Brian Honigman

When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey?

Doodle 4 Google Contest Winner

South San Francisco, CA Patch | Sean Carlson | Email the Author | 12:56pm | Posted 07.20.2011 | Arts

He may not be in space yet, but New York City is a pretty good alternative. Seven-year-old Matteo Lopez of South San Francisco is spending the weekend...

Obama's Winning Design Strategy

Ty Fujimura | Posted 06.17.2011 | Arts
Ty Fujimura

President Obama kicked off his 2012 campaign last week by releasing a video and website urging supporters to "Get In" early. The site sports a handsom...

10 Best Package Designs

Eva Maddox | Posted 05.25.2011 | Arts
Eva Maddox

The recent unveiling of Starbucks' new logo brings conversation about branding to the mainstream. The new, simplified cup design eliminates the name a...

The Gap's New Logo

Marka Hansen | Posted 05.25.2011 | Business
Marka Hansen

Without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision.

PHOTOS: BOTTLE DESIGN: Ten Reasons To Order Wine Based On The Bottle

Posted 05.25.2011 | Arts

You either are one or know one: that person who may or may not admit to ordering wine based on the beauty of a bottle. If the label is beautiful, it ...

Politics Meets Brand Design: The Story of Obama's Campaign Logo

Ben Arnon | Posted 05.25.2011 | Media
Ben Arnon

The Obama campaign logo represents a break from the conventional notions of political logos and candidate branding. Many would argue that it is one of the most innovative political logos of all time.